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Consumer Behaviour and Analytics
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and c...
Einiqualand
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African Herders
Utilizing almost 40 years' work, Andrew Smith presents a detailed portrait of modern herdsmen and their historical antecedents. Following the assumption that Africa has never been isolated from the rest of the world, Smith illuminates key topics ranging from material culture and rituals, to future prospects for pastoralists. Visit our website for sample chapters!
Rabbit & Robot
“This provocative jaunt…dissects society, technology, othering, and what makes humanity human.” —Publishers Weekly (starred review) “An unpredictable, gross, and prescient rumination on modernity, media consumption, and machine-aided communication.” —Booklist (starred review) Told with Andrew Smith’s signature dark humor, Rabbit & Robot tells the story of Cager Messer, a boy who’s stranded on the Tennessee—his father’s lunar-cruise utopia—with insane robots. To help him shake his Woz addiction, Billy and Rowan transport Cager Messer up to the Tennessee, a giant lunar-cruise ship orbiting the moon. Meanwhile, Earth, in the midst of thirty simultaneous wars, burns to ash beneath them. And as the robots on board become increasingly insane and cannibalistic, and the Earth becomes a toxic wasteland, the boys have to wonder if they’ll be stranded alone in space forever. In Rabbit & Robot, Andrew Smith, Printz Honor author of Grasshopper Jungle, makes you laugh, cry, and consider what it really means to be human.
Winger
Younger than his classmates at a boarding school, Ryan Dean West grapples with living in the dorm for troublemakers, falling for his friend who thinks of him as just a kid, and playing wing on the Varsity rugby team.
Systematics and the Fossil Record
This new text sets out to establish the key role played by systematics in deciphering patterns of evolution from the fossil record. It begins by considering the nature of the species in the fossil record and then outlines recent advances in the methodology used to establish phylogenetics relationships, stressing why fossil evidence can be crucial. The way species are grouped into higher taxa, and how this affects their utility in evolutionary studies is also discussed. Because the fossil record abounds with sampling and preservational biases, the book emphasizes that observed patterns can rarely be taken at face value. It is argued that evolutionary trees, constructed from combining phylogenetic and biostratigraphic data, provide the best approach for investigating patterns of evolution through geologic time. The only integrated text covering the study of evolutionary patterns from a phylogenetic stance.
Moondust
In time for the 50th anniversary of the Apollo 11 moon landing comes this edition of journalist Andrew Smith’s Moondust, now updated with a new Afterword, that tells the fascinating story of twelve astronauts who ventured to space, and his interviews with nine of the surviving men. The Apollo lunar missions of the 1960s and 1970s have been called the last optimistic acts of the twentieth century. Twelve astronauts made this greatest of all journeys and were indelibly marked by it, for better or for worse. Journalist Andrew Smith tracks down the nine surviving members of this elite group to find their answers to the question "Where do you go after you've been to the Moon?" A thrilling blend of history, reportage, and memoir, Moondust rekindles the hopeful excitement of an incandescent hour in America's past when anything seemed possible as it captures the bittersweet heroism of those who risked everything to hurl themselves out of the known world—and who were never again quite able to accept its familiar bounds.
Grasshopper Jungle
Grasshopper Jungle is smart, cool and laconic contemporary young adult fiction. I read somewhere that human beings are genetically predisposed to record history. We believe it will prevent us from doing stupid things in the future. This is my history. There are things in here: Babies with two heads, insects as big as electric guitars, God, the devil, limbless warriors, rocket ships, sex, diving bells, theft, wars, monsters, internal combustion engines, love, cigarettes, joy, bomb shelters, pizza, and cruelty. Just like it’s always been.
Ghost Medicine
The summer before Troy Stotts turns seventeen, his mother dies. Troy and his father barely speak, communicating instead by writing notes on a legal pad by the phone. Troy spends most of his time with his closest friends: Tom Buller, brash and fearless, the son of a drunk; Gabe Benavidez, smart enough to know he'll never take over the family ranch; and Gabe's sister, Luz, whose family overprotects her, and who Troy has loved since they were children. Troy and his friends don't want trouble. They want this to be the summer of what Troy calls "ghost medicine," when time seems to stop, so they won't have to face the past or the future. But before the summer is over, their paths will cross in dangerous and fateful ways with people who will change their lives: Rose, a damaged derelict who lives with a flock of wild horses and goats; and Chase Rutledge, the arrogant sheriff's son. Troy and his friends want to disappear. Instead, they will become what they least expect —brothers, lovers, heroes, and ghosts.
