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Neuroproducto
«Este libro trata el desarrollo e innovación de productos desde el neuromarketing y propone siete metodologías a través de las cuales se puede construir una propuesta de valor de estos (bienes, servicios, empresas, marcas, entre otros). Además, ofrece al lector una nueva fuente de conocimiento para aplicar directamente en cualquier tipo de emprendimiento, por lo cual es un material de consulta permanente durante el proceso de emprender un negocio. Presenta una nueva perspectiva desde el estudio del comportamiento biológico del ser humano a través de las diversas fuentes de investigación científica, desde la cual se pueda reflexionar y comprender que la creatividad e innovación de p...
Neuroemprendimiento
Comprender los conceptos básicos que estudia el neuromarketing y los aportes que esta disciplina le adiciona al marketing tradicional, son saberes indispensables para los emprendedores en tiempos modernos. Esta obra expone de manera sencilla la forma en la que las tres disciplinas convergen y llegan a un punto común: aproximarse al entendimiento del comportamiento de los seres humanos que compran bienes y servicios. A través de siete capítulos, la obra hace a un recorrido sobre el emprendimiento, la manera en la cual se contextualiza el marketing que se aplica en nuevas propuestas de negocios, la importancia del consumidor y todo lo que ocurre en el cerebro de los mismos como información que se convierte en fuente de interés a la hora de emprender. A su vez, el autor señala los avances científicos con los que se ha venido estudiando el cerebro humano al momento de tomar una decisión, para ofrecer otra mirada a la hora de emprender negocios.
The Melancholy Void
Felipe Valencia examines the construction of lyric as a melancholy and masculinist discourse that sings of and perpetrates symbolic violence against the feminine and the female beloved in key texts of Spanish poetry from 1580 to 1620.
Loving Pablo, Hating Escobar
Now a major motion picture! Pablo Escobar was one of the most terrifying criminal minds of the last century. In the decade before his death in 1993, he reigned as the head of a multinational cocaine industry and brought the Colombian state to its knees, killing thousands of politicians, media personalities, police, and unarmed citizens. In the 1980s, Virginia Vallejo was Colombia’s most famous television celebrity: a top-rated anchorwoman and a twice-divorced socialite who had been courted by the country’s four wealthiest men. In 1982, she interviewed Pablo Escobar on her news program, and soon after, they began a discreet—albeit stormy—romantic relationship. During their five-year a...
Innocent Bystanders
This book presents evidence that drug policies impose high costs on poor transit and producer countries. It argues that, in the face of great uncertainty about the benefits of alternative drug policies, those with lower social costs should receive greater emphasis.
The Conquerors of the New Kingdom of Granada
How Indians and Spaniards forged a new society in the mid-sixteenth century in the region known today as Colombia.
Millennials & Management
"Millennials & Management: The Essential Guide to Making it Work at Work addresses how to motivate, collaborate with, and manage the millennial generation--who now make up almost 50% of the American workforce"--
The Culture Code
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invis...
Shared Responsibility
Shared Responsibility: U.S.-Mexico Policy Options for Confronting Organized Crime is a joint research project between the Woodrow Wilson Center's Mexico Institute and the University of San Diego's Trans-Border Institute. This publication examines specific challenges for security cooperation between the United States and Mexico including efforts to address the consumption of narcotics, money laundering, arms trafficking, intelligence sharing, policy strengthening, judicial reform, civil-military relations, and the protection of journalists. It concludes that binational efforts to stop organized crime and the exploding violence in Mexico have made positive advances but could fail to adequately address the challenge unless cooperation is significantly deepened and expanded.
