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Ocean Travel and Cruising
A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to the subject, examining ocean cruising from economic, semiotic, sociological, psychoanalytic, and marketing perspectives, and offering insights not provided by the more traditional sociological approaches to the subject. You'll explore cruise demographics, the relationship between cruising and gender, the sociology of dining on cruise ships, hedonism and pleasure seeking, the “compulsion to cruise,” con...
Selling the Sea
Examines several aspects of the cruise industry: where it started, how it got to where it is, and where it's headed?
The Entertainment Marketing Revolution
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks--and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.
Stronger Than Dirt
None
Negotiating Paradise
Accounts of U.S. empire building in Latin America typically portray politically and economically powerful North Americans descending on their southerly neighbors to engage in lopsided negotiations. Dennis Merrill's comparative history of U.S. tourism in L
Negotiating Paradise
Accounts of U.S. empire building in Latin America typically portray politically and economically powerful North Americans descending on their southerly neighbors to engage in lopsided negotiations. Dennis Merrill's comparative history of U.S. tourism in Latin America in the twentieth century demonstrates that empire is a more textured, variable, and interactive system of inequality and resistance than commonly assumed. In his examination of interwar Mexico, early Cold War Cuba, and Puerto Rico during the Alliance for Progress, Merrill demonstrates how tourists and the international travel industry facilitated the expansion of U.S. consumer and cultural power in Latin America. He also shows t...
Enduring Innocence
How outlaw "spatial products"—resorts, information technology campuses, retail chains, golf courses, and ports—act as cunning pawns in global politics. In Enduring Innocence, Keller Easterling tells the stories of outlaw "spatial products"—resorts, information technology campuses, retail chains, golf courses, ports, and other hybrid spaces that exist outside normal constituencies and jurisdictions—in difficult political situations around the world. These spaces—familiar commercial formulas of retail, business, and trade—aspire to be worlds unto themselves, self-reflexive and innocent of politics. But as Easterling shows, in reality these enclaves can become political pawns and ob...
Cruisicology
Since the 1990s the cruise industry has become one of the largest employers of musicians in the world. Thousands of professional musicians work on cruise ships daily, entertaining millions of passengers. Cruisicology: The Music Culture of Cruise Ships provides the first in-depth account of the culture and the industrial determinants of cruise ship music. Based on interviews with working musicians and coauthor David Cashman’s experience as a cruise ship musician, this book investigates how music is organized and made onboard a cruise ship. David Cashman and Philip Hayward study the working life of musicians, why and how corporate shipping lines include music onboard their vessels, the history of musicians on passenger shipping, and the likely future directions of musical entertainment within the industry. Cashman and Hayward illustrate the positive and negative experience of artists making music every day in confined spaces with close proximity to their audiences.
