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The Entertainment Marketing Revolution
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks--and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.
Ocean Travel and Cruising
A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to the subject, examining ocean cruising from economic, semiotic, sociological, psychoanalytic, and marketing perspectives, and offering insights not provided by the more traditional sociological approaches to the subject. You'll explore cruise demographics, the relationship between cruising and gender, the sociology of dining on cruise ships, hedonism and pleasure seeking, the compulsion to cruise, consolida...
Servants on the Move
What explains racial and gender inequality in the workplace? Using firm-level data from railroad, airline, and cruise ship companies, the central questions addressed in this book are- why and how did race-gender hierarchies get created, maintained, legitimized, and challenged on trains, airplanes, and cruise ships? The author focuses on employers' role in producing inequality among workers by examining management’s actions and their own expressed race-gender ideology regarding service workers in Pullman Railroad Company (1860s to 1960s), the four major U.S. airlines (1930s to 1970s), and U.S.-owned cruise companies (1970s to 2000s). In addition to being driven by the profit motive, these m...
On the Origin of the Species Homo Touristicus
A stunningly well-researched book, offering readers an authentically fresh and at times wickedly off -the-beaten path irreverent look at travel history and the evolution of homo touristicus. This insightful book takes you on a Grand Tour full of fun and interesting nuggets about travel the past, the present, and soon to be future, that is sure to make you laugh, make you think, and keep you reading. Just perusing the Table of Contents whets your appetite for more. This multi-disciplinary look at the travel and tourism industryand we travelers who make it all happenincludes: the age of discovery, world wonders, tourist novelties, the paths of pilgrims, travel safety and security, travel liter...
Transnationalism and Society
In the past, as in the present, transnationalism has played a vital role in the development of wealth, technology and art in all societies touched by cultures other than their own. This timely book provides an introduction to the social and cultural aspects of transnationalism, particularly focusing on the modern world since 1500, with an emphasis on the past 200 years. Topics covered include the role of migration, the development of cities, the effect of transnationalism on marriage and families, the presence of transnational corporations, dress, religion and art. A key text for understanding our increasingly transnational world. Instructors considering this book for use in a course may request an examination copy here.
Your First Cruise
[Tells] first-time cruisers what to expect at every point in their vacation.
Spiritual Moderns
Examines how and why religion matters in the history of modern American art. Andy Warhol is one of the best-known American artists of the twentieth century. He was also an observant Catholic who carried a rosary, went to mass regularly, kept a Bible by his bedside, and depicted religious subjects throughout his career. Warhol was a spiritual modern: a modern artist who appropriated religious images, beliefs, and practices to create a distinctive style of American art. Spiritual Moderns centers on four American artists who were both modern and religious. Joseph Cornell, who showed with the Surrealists, was a member of the Church of Christ, Scientist. Mark Tobey created pioneering works of Abstract Expressionism and was a follower of the Bahá’í Faith. Agnes Pelton was a Symbolist painter who embraced metaphysical movements including New Thought, Theosophy, and Agni Yoga. And Warhol, a leading figure in Pop art, was a lifelong Catholic. Working with biographical materials, social history, affect theory, and the tools of art history, Doss traces the linked subjects of art and religion and proposes a revised interpretation of American modernism.
The Oxford Handbook of Pricing Management
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
