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Handbook of Research on Customer Loyalty
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.
The Cambridge Handbook of Cyber Behavior
This handbook covers current research in the science of cyber behavior. Written by international scholars from a wide range of disciplines, the chapters focus on four fundamental elements of cyber behavior: users, technologies, activities, and effects. It is the ideal overview of the field for researchers, scholars, and students alike.
Enhancing Customer Experience in the Service Industry
This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world—the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives. Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples.
Customer Loyalty and Brand Management
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, und...
An Introduction to the Geography of Tourism
Tourism is an astonishingly complex phenomenon that is becoming an ever-greater part of life in today’s global world. This clear and engaging text introduces students to this vast and diverse subject through the lens of geography, the only field with the breadth to consider all of the aspects, activities, and perspectives that constitute tourism.
Proceedings of the Future Technologies Conference (FTC) 2021, Volume 1
This book covers a wide range of important topics including but not limited to Technology Trends, Computing, Artificial Intelligence, Machine Vision, Communication, Security, e-Learning, and Ambient Intelligence and their applications to the real world. The sixth Future Technologies Conference 2021 was organized virtually and received a total of 531 submissions from academic pioneering researchers, scientists, industrial engineers, and students from all over the world.. After a double-blind peer review process, 191 submissions have been selected to be included in these proceedings. One of the meaningful and valuable dimensions of this conference is the way it brings together a large group of technology geniuses in one venue to not only present breakthrough research in future technologies, but also to promote discussions and debate of relevant issues, challenges, opportunities and research findings. We hope that readers find the book interesting, exciting, and inspiring; it provides the state-of-the-art intelligent methods and techniques for solving real-world problems along with a vision of the future research.
Trends, Prospects, and Challenges in Asian E-Governance
Asian countries possess some of the fastest growing economies in the modern world. To maintain this tremendous growth while also sustaining demographic, population, health, and quality of life standards, leaders must take careful stock of past accomplishments and their plans for the future. Trends, Prospects, and Challenges in Asian E-Governance addresses some of the ongoing struggles of fast-developing nations such as China, India, and Indonesia within the context of electronic government, illustrating how digital tools can assist developing nations in maintaining their prospects for future growth and expansion. Employing real-world case studies as well as ongoing research on the growing potential of these Eastern nations, this book serves as a useful reference for government officials, policymakers, and students of public policy in Asia and Oceania.
Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications
Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Social Media in Travel, Tourism and Hospitality
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Entrepreneurship in the Hospitality, Tourism and Leisure Industries
Many standard BOP models have been undergoing radical transformations. Newer functioning models with inclusivity with holistic, systems approach is the mantra. Development has morphed into community leadership, and societal fabric building now frames the effect of corporate governance activities on shareholder value. Not surprisingly, new voices have been calling for reinvention of marketing. CEO's cannot get clear, compelling answers about marketing's impact on the bottom line. The adage of Sam Wanamaker- that he knows that 50 percent of his advertisement works but he does not know which half –still haunts management. Consider the following: Economic liberalisation has given a new impetus...
