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Cognitive Psychology: Theory, Process, and Methodology engages students in the key topics of study by making connections to situations and encounters in their day-to-day lives. Employing a student-friendly and personal writing style, with a focus on methodology, Dawn M. McBride, J. Cooper, and new coauthor Corinne Zimmerman, cover essential topics such as perception, attention, memory, language, reasoning and problem solving, and cognitive neuroscience. Updates to the Third Edition include a reorganization of core chapters, new research and citations, a new chapter on cognitive development, and a fully executed plan to include more diversity, equity, and inclusion throughout. This title is a...
The Price of Global Health is the first book of its kind: an in-depth but straightforward exploration of the pharmaceutical pricing strategy process, its underlying market access, general business and ethical considerations, and its implications for payers, physicians and patients. It is a much needed and invaluable resource for anybody interested, involved in or affected by the development, funding and use of prescription drugs. In particular, it is of critical importance to pharmaceutical company executives and other leaders and professionals in commercialization and drug development, including marketing, business development, market access and pricing, clinical development, drug discovery, regulatory affairs, health outcomes, market research and public affairs.
Semiotic Construction of the Self in Multicultural Societies elaborates on a holistic theory on the self, by means of integrating social representation theory, dialogical self theory and particular ideas from Vygotskyan developmental psychology in one framework. This book sends a humanistic message by indicating the power of inexhaustible human imagination that empowers individuals to strive for knowing the unknown, checking limits of their abilities and challenging (distancing) and at the same time, affectively and semiotically engaging (undistancing and recreating) their heritage cultures. It provides theoretical elaborations and innovations through the example of the case study of Georgian society and particular cases of proculturation. The theoretical and empirical explorations of proculturation experiences allow ways of tracing the rebuilding of the bridges between psychological and anthropological sciences, paving a path towards transdisciplinary approaches. This book will be of great interest to academics, researchers and post-graduate students in the fields of social psychology, semiotics and multicultural studies.
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