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Impact of Digitalization on Communication Dynamics
In today's digital age, communication dynamics are undergoing rapid and profound changes, challenging traditional theories and practices. The rise of social media, digital platforms, and the ubiquity of smartphones has revolutionized how individuals and communities interact, share information, and shape public discourse. However, this transformation has also led to concerns about misinformation, the erosion of interpersonal relationships, and the overwhelming volume of digital content. Scholars, students, and professionals are grappling with the complexities of this new communication landscape, seeking guidance on navigating and understanding its impact. Impact of Digitalization on Communica...
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of k...
Global Perspectives on Social Media Influencers and Strategic Business Communication
In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surroundi...
Confronting Security and Privacy Challenges in Digital Marketing
Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.
Dynamics of Swarm Intelligence Health Analysis for the Next Generation
In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.
Direito médico e da saúde
Os médicos se tornam profissionais mais cônscios do compromisso com o exercício ético da profissão, atentos à humanização, ao cumprimento do dever de informar e de obter o consentimento. Do paciente, exige-se lisura e boa-fé, pois suas informações se tornam relevantes para o diagnóstico, prognóstico e aconselhamento, fato que muda os contornos da relação médico-paciente. Tendo em vista essas considerações, sinto-me honrada pelo convite das professoras Hildeliza Boechat, Alinne Arquette e Raquel Veggi para prefaciar Direito Médico e da Saúde, pela Editora Almedina, de necessária leitura na atual perspectiva do tema, com textos de renomados doutrinadores nacionais, internacionais e estudiosos, em um movimento preparatório para um novo tempo que é chegado, de um direito amplo, com muitas possibilidades expectativas do paciente rumo ao cumprimento de sua autodeterminação. São Paulo, Carnaval de 2024. GISELDA MARIA FERNANDES NOVAES HIRONAKA - Professora Titular de Direito Civil da Faculdade de Direito da USP
Impact of Digitalization on Communication Dynamics
In today's digital age, communication dynamics are undergoing rapid and profound changes, challenging traditional theories and practices. The rise of social media, digital platforms, and the ubiquity of smartphones has revolutionized how individuals and communities interact, share information, and shape public discourse. However, this transformation has also led to concerns about misinformation, the erosion of interpersonal relationships, and the overwhelming volume of digital content. Scholars, students, and professionals are grappling with the complexities of this new communication landscape, seeking guidance on navigating and understanding its impact. Impact of Digitalization on Communica...
Culinary Turn
Kitchen, cooking, nutrition, and eating have become omnipresent cultural topics. They stand at the center of design, gastronomy, nutrition science, and agriculture. Artists have appropriated cooking as an aesthetic practice - in turn, cooks are adapting the staging practices that go with an artistic self-image. This development is accompanied by crisis of eating behaviour and a philosophy of cooking as a speculative cultural technique. This volume investigates the dimensions of a new culinary turn, combining for the very first time contributions from the theory and practice of cooking.
