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Information and Knowledge in Internet of Things
  • Language: en
  • Pages: 483

Information and Knowledge in Internet of Things

This book provides readers with an insight into information and knowledge in the Internet of Things, in particular an investigation of data management and processing, information extraction, technology, knowledge management, knowledge sharing, knowledge co-creation, knowledge integration, and the development of new intelligent services available anytime, anywhere, by anyone. The authors show how IoT enables communication and ubiquitous computing between global citizens, networked machines and physical objects, providing a promising vision of the future integrating the real world of knowledge agents and things with the virtual world of information.

Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-Ups and Sustainability (ICRBSS 2023)
  • Language: en
  • Pages: 1000

Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-Ups and Sustainability (ICRBSS 2023)

Zusammenfassung: This is an open access book. About the ICRBSS-2023 International Conference on Reinventing Business Practices, Start-ups, and Sustainability-Responsible Consumption and Production- ICRBSS 2023 brings together scholars, researchers, educators, and professionals from around the world to discuss the latest trends, challenges, and opportunities in the spheres of businesses, regulatory environment, consumer groups, advocacy agencies and the environment at large. The sub-theme of the conference this year- Responsible Consumption and Production is the 12th goal of the UN Sustainable Development Goals. The conference provides a platform for industry experts, policymakers, and the academic fraternity to share their experiences and insights. The sessions are designed to promote interaction among participants through keynote speaker sessions, panel discussions, presentations, and the like

Data-Driven Marketing for Strategic Success
  • Language: en
  • Pages: 454

Data-Driven Marketing for Strategic Success

  • Type: Book
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  • Published: 2024-08-09
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  • Publisher: IGI Global

In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success, a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty. This book tran...

Impact of Digitalization on Communication Dynamics
  • Language: en

Impact of Digitalization on Communication Dynamics

In today's digital age, communication dynamics are undergoing rapid and profound changes, challenging traditional theories and practices. The rise of social media, digital platforms, and the ubiquity of smartphones has revolutionized how individuals and communities interact, share information, and shape public discourse. However, this transformation has also led to concerns about misinformation, the erosion of interpersonal relationships, and the overwhelming volume of digital content. Scholars, students, and professionals are grappling with the complexities of this new communication landscape, seeking guidance on navigating and understanding its impact. Impact of Digitalization on Communica...

Healthcare Knowledge Management
  • Language: en
  • Pages: 298

Healthcare Knowledge Management

This unique text is a practical guide to managing and developing Healthcare Knowledge Management (KM) that is underpinned by theory and research. It provides readers with an understanding of approaches to the critical nature and use of knowledge by investigating healthcare-based KM systems. Designed to demystify the KM process and demonstrate its applicability, this text offers contemporary and clinically-relevant lessons for future organizational implementations.

Impact of New Media in Tourism
  • Language: en
  • Pages: 415

Impact of New Media in Tourism

  • Type: Book
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  • Published: 2021-02-19
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  • Publisher: IGI Global

Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating ...

Handbook of Research on Nascent Entrepreneurship and Creating New Ventures
  • Language: en
  • Pages: 509

Handbook of Research on Nascent Entrepreneurship and Creating New Ventures

  • Type: Book
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  • Published: 2020-10-09
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  • Publisher: IGI Global

Due to the 2008-2009 crisis, the United Nations 2030 agenda for sustainable development, and the COVID-19 pandemic, the role of entrepreneurship has become more critical in most economies. Moreover, emerging protectionist policies are further encouraging the emergence of new entrepreneurial projects, particularly to replace goods and services traditionally provided by other countries. Understanding current challenges and best practices in nascent entrepreneurship is integral for the successful launching of new ventures to support the revitalization of economies and achieve sustainability. The Handbook of Research on Nascent Entrepreneurship and Creating New Ventures is a crucial reference so...

Advances in Ergonomics in Design
  • Language: en
  • Pages: 415

Advances in Ergonomics in Design

This book provides readers with a timely snapshot of ergonomics research and methods applied to the design, development and prototyping—as well as the evaluation, training and manufacturing—of products, systems and services. Combining theoretical contributions, case studies and reports on technical interventions, it covers a wide range of topics in ergonomic design including ecological design; cultural and ethical aspects in design; interface design, user involvement and human–computer interaction in design; as well as design for accessibility and many others. The book particularly focuses on new technologies such as virtual reality, state-of-the-art methodologies in information design, and human–computer interfaces. Based on the AHFE 2020 Virtual Conference on Ergonomics in Design, held on July 10–16, 2020, the book offers a timely guide for both researchers and design practitioners, including industrial designers, human–computer interaction and user experience researchers, production engineers and applied psychologists.

Game + Design Education
  • Language: en
  • Pages: 409

Game + Design Education

This book gathers the papers of the PUDCAD Universal Design Practice Conference: Game + Design Education, organized by Istanbul Technical University and held online on June 24-26, 2020. The conference represented one of the key events of the Practicing Universal Design Principles in Design Education through a CAD-Based Game (PUDCAD) project, which developed a design game on a CAD-based platform, enabling students and designers to learn about universal design principles and develop accessible and innovative design ideas. As such, the PUDCAD project met one of the foremost goals of the European Commission, making sure the inclusion and efficient accessibility for people with disabilities into everyday life. The main topics of the conference include: universal design and education, universal design and user experience, game and design studies, gamification, virtual reality experiment, e-learning in design, and playful spaces and interfaces. The contributions, which were selected by means of a rigorous international peer-review process, highlight numerous exciting ideas that will spur novel research directions and foster multidisciplinary collaboration among different specialists.

Research Anthology on Business Continuity and Navigating Times of Crisis
  • Language: en
  • Pages: 1944

Research Anthology on Business Continuity and Navigating Times of Crisis

  • Type: Book
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  • Published: 2022-01-07
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  • Publisher: IGI Global

When the COVID-19 pandemic caused a halt in global society, many business leaders found themselves unprepared for the unprecedented change that swept across industry. Whether the need to shift to remote work or the inability to safely conduct business during a global pandemic, many businesses struggled in the transition to the “new normal.” In the wake of the pandemic, these struggles have created opportunities to study how businesses navigate these times of crisis. The Research Anthology on Business Continuity and Navigating Times of Crisis discusses the strategies, cases, and research surrounding business continuity throughout crises such as pandemics. This book analyzes business operations and the state of the economy during times of crisis and the leadership involved in recovery. Covering topics such as crisis management, entrepreneurship, and business sustainability, this four-volume comprehensive major reference work is a valuable resource for managers, CEOs, business leaders, entrepreneurs, professors and students of higher education, researchers, and academicians.