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Women in High Gear
Is high gear attainable for today's women and the next generation? Yes! Women in High Gear is a first-of-its-kind look at how women in business, on-rampers, and aspiring executives can discern and discover a path to high gear. Whether that looks like financial independence, starting a business, ascending to the C-suite, securing a board seat, or making superconnections, high gear is clearly within reach. Entrepreneurs and small business owners Anne Deeter Gallaher and Amy D. Howell join forces in Women in High Gear to tell their stories of two divergent paths to reach the same goal. In 13 easy-to-read and easy-to-relate-to chapters, Amy and Anne lay out their own journeys to high gear and sh...
The Future Belongs to Students in High Gear
Are you one of the 21 million U.S. students enrolled in postsecondary institutions? We need you in high gear! You form the foundation of the knowledge economy. Your choices, ambitions, and opportunities will determine career success and life purpose. In this small window of discovery, business owners Amy and Anne define the path to high gear and weave powerful insights from every stakeholder: students, professors, deans, University presidents, parents, and employers. Whether you're a senior in high school considering the value of a college investment, a recent graduate navigating the interview process, or a professor wanting to imbue high gear employable skills, Students in High Gear is fuel for success. This practical guide for our young people is a call to arms for big ideas, passionate workers, and an energized economy. And it demonstrates the unbridled capabilities of collaboration between students, colleges, and the business community. High gear awaits!
The Best of Brochure Design 8
Rockport’s Best of Brochure Design series is a perennial best seller worldwide. It looks at the latest of the best and the brightest brochures produced by leading designers around the world. Brochure design is a very important and common area of design yet it often poses unique challenges for graphic designers. When stalled for ideas or grappling for a solution to a problem, designers routinely turn to their peers for advice and inspiration. This book is like having your peers at your desktop—inspiration and advice at your fingertips. It provides a wealth of ideas for choosing type, layout, photo treatments, and much more. It is a problem-solving, brainstorming, high-quality resource that is sure to spark the creativity in any reader. It is little wonder that designers have come to rely upon and look forward the Best of Brochure Design series year after year.
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against you Interviews with more than 50...
The Best of Brochure Design 8
Rockport's Best of Brochure Design series is a perennial best seller worldwide. The paperback edition of the eighth installment is not unlike its predecessors. It, too, looks at the latest of the best and the brightest brochures produced by leading designers around the world. Brochure design is a very important and common area of design yet it often poses unique challenges for graphic designers. When stalled for ideas or grappling for a solution to a problem, designers routinely turn to their peers for advice and inspiration. This book is like having your peers at your desktop inspiration and advice at your fingertips. It provides a wealth of ideas for choosing type, layout, photo treatments, and much more. It is a problem-solving, brainstorming, high-quality resource that is sure to spark the creativity in any reader. It is little wonder that designers have come to rely upon and look forward the Best of Brochure Design series year after year.
Strategy & Business
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The Social Employee: How Great Companies Make Social Media Work
Presents cases studies and interviews about companies that have successfully used the digital presence of its employees and customers to represent the company brand.
Public Relations Writing and Media Techniques
With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.
Social Media Explained
Creating a social media strategy for your organization may seem overwhelming, but it doesn't have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the world's most confusing business trend in this all-new edition of his classic book. Social Media Explained is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." The book provides insights into: * The five foundational strategies behind social media success* A six-step path to discovering your social media strategy* Battle-tested tips and ideas you can apply today* Case studies illustrating social media successes* Answers to the biggest questions about measurement, organization and budgeting This is your path forward. This is Social Media Explained.
How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE
THREE E-BOOKS IN ONE Return on Influence Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry ...
