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Women in High Gear
Is high gear attainable for today's women and the next generation? Yes! Women in High Gear is a first-of-its-kind look at how women in business, on-rampers, and aspiring executives can discern and discover a path to high gear. Whether that looks like financial independence, starting a business, ascending to the C-suite, securing a board seat, or making superconnections, high gear is clearly within reach. Entrepreneurs and small business owners Anne Deeter Gallaher and Amy D. Howell join forces in Women in High Gear to tell their stories of two divergent paths to reach the same goal. In 13 easy-to-read and easy-to-relate-to chapters, Amy and Anne lay out their own journeys to high gear and sh...
The Future Belongs to Students in High Gear
Are you one of the 21 million U.S. students enrolled in postsecondary institutions? We need you in high gear! You form the foundation of the knowledge economy. Your choices, ambitions, and opportunities will determine career success and life purpose. In this small window of discovery, business owners Amy and Anne define the path to high gear and weave powerful insights from every stakeholder: students, professors, deans, University presidents, parents, and employers. Whether you're a senior in high school considering the value of a college investment, a recent graduate navigating the interview process, or a professor wanting to imbue high gear employable skills, Students in High Gear is fuel for success. This practical guide for our young people is a call to arms for big ideas, passionate workers, and an energized economy. And it demonstrates the unbridled capabilities of collaboration between students, colleges, and the business community. High gear awaits!
Summit
Risk management expert and entrepreneur Scott Addis looks at your progression upward—from developing skills to cultivating business relationships to earning customer loyalty—as an ascent to a mountaintop. He takes you through four elevation levels—preparation for the climb, setting up base camp, assaulting the summit, and the final ascent—as he covers identifying your Unique Ability®, emotional intelligence, presenting yourself to others, nurturing creativity and innovation, building relationships, and winning customer trust. Scott— an Inc. magazine “Entrepreneur of the Year” finalist and one of the “25 Most Innovative Insurance Brokers in America”—believes that as a professional in today’s workforce you are eager to reach your personal summit, and he gives you a clear path to get there. In his well-paced guide for novices and masters alike, he judiciously balances anecdotes with prudent advice and calls-to-action. The latter take the form of questions to address, steps to take, strategies to pursue, and attributes to cultivate along your path to the top.
The New Entrepreneurial Leader
In years past, the keywords for leaders were confidence, single-minded purpose, and strategic planning. But today’s vastly complex, globalized, and fast-evolving world requires a different kind of leadership. This game-changing book details a new approach—entrepreneurial leadership—developed at Babson College, the number-one school for entrepreneurship in the world. Entrepreneurial leadership is inspired by, but is separate from, entrepreneurship. It can be applied in any organizational situation, not just start-ups. Based on two years of extensive research, it embraces three principles that add up to a fundamentally new worldview of business and a new logic of decision making. First, ...
The Idea Hunter
A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places. Shows how to expand your capacity to find an...
The Lean Entrepreneur
Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve ...
8 Mandates for Social Media Marketing Success
8 Mandates for Social Media Marketing Success focuses on the personal behavioral traits that marketers must master in order to get results with social media. Some of the most innovative marketing practitioners, authors, and professors-154 of them from all around the world-have provided their take on the eight mandates in this book. At the end of each chapter are two B2C and two B2B success stories featuring large organizations and small/medium organizations. A number of iconic brands are featured in this book, including Kimberly-Clark, AT&T, Gatorade, Gap, IBM, Frontier Airlines, Dell, AMD, Motorola, General Mills, MGM, Cisco, L.L.Bean, GE, Express, Deloitte, SAP, Adobe, and Wounded Warrior Project. In addition, comments by a number of marketing academics from many of the world's leading universities are included, such as Harvard, Purdue, UCLA, Duke, Syracuse, TCU, Rutgers, Michigan State, Texas A&M, Boston College, NYU, and Texas State.
The Social Employee: How Great Companies Make Social Media Work
Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing "Practical and insig...
The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time
It’s time to take the mystery out of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!
Outsmarting Google: SEO Secrets to Winning New Business
Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search experts By a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related organic tactics Brand-new tactics that work, not outdated approaches or SEO myths Packed with never-before-published case studies from the author's work with 200+ clients - from Mom and Pop businesses to enterprises to celebrities With 65% of the Internet search market, Google plays an enormous role in global commerce, determining which sites will receive traffic and which won't. This entertaining, expert book shows entrepreneurs, m...
