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Marketing Plans
The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step proc...
Problematising Intelligence Studies
This book offers a new research agenda for intelligence studies in contemporary times. In contrast to Intelligence Studies (IS), whose aim has largely been to improve the performance of national security services and assist in policy making, this book takes the investigation of the new professionals and everyday practices of intelligence as the immediate point of departure. Starting from the observation that intelligence today is increasingly about counter-terrorism, crime control, surveillance, and other security-related issues, this book adopts a transdisciplinary approach for studying the shifting logics of intelligence, how it has come to involve an expanding number of empirical sites, s...
Marketing at the Confluence between Entertainment and Analytics
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferen...
Dark Machines
This book offers a critical primer on how Artificial Intelligence and digitalization are shaping our planet and the risks posed to society and environmental sustainability. As the pressure of human activities accelerates on Earth, so too does the hope that digital and artificially intelligent technologies will be able to help us deal with dangerous climate and environmental change. Technology giants, international think-tanks and policy-makers are increasingly keen to advance agendas that contribute to “AI for Good” or “AI for the Planet." Dark Machines explores why it is naïve and dangerous to assume converging forces of a growing climate crisis and technological change will act syne...
CAIP 2021
This book constitutes the thoroughly refereed proceedings of the 1st International Conference on AI for People: Towards Sustainable AI, CAIP'21, held Virtually, on November 20-24, 2021. This event, organized by the non-profit association 'AI for People', aims to provide a platform for people to present, learn and discuss the use of Artificial Intelligence for the societal good, addressing its benefits as well as its risks. In this year's edition, we focus on Sustainable AI as a movement to foster change towards greater ecological integrity and social justice in the entire life cycle of AI systems. The 11 full papers and 1 short paper presented were carefully reviewed and selected from 27 submissions. The presentations covered multiple research fields like Computer Science, Artificial Intelligence, Social Science, and Philosophy brought the discussion on how to shape Artificial Intelligence technology around human and societal needs. In order to foster this idea, this conference hoped to narrow the gap between civil society and technical experts.
Transcultural Communication
In Transcultural Communication, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world. Includes examples of mediatization and transcultural communication from a variety of cultural contexts Covers an array of different types of media, including mass media and digital media Incorporates discussion of transcultural communication in media regulation, media production, media products and platforms, and media appropriation
Media and Communication in Europe
This timely book explores how the media shape the Europeanization of the public sphere within the European Union (EU). Bringing together a range of international scholars in media studies and journalism and covering both traditional and online media, it argues that Europeanization is not just an idea - it is a real, ongoing process that we are experiencing every day. Assessing a wide range of actors and processes and acknowledging the diverse relationships between media and politics, the chapters edited by Agnieszka Stepinska reflect contemporary conceptualizations of Europeanization and unravel the complex mediatization of European politics. It covers topics as diverse as children's sociali...
Cultures of Mediatization
What does it mean that we can be reached on our mobile phones wherever we are and at all times? What are the cultural consequences if we are informed about ‘everything and anything important’ via television? How are our political, religious and ethnic belongings impacted through being increasingly connected by digital media? And what is the significance of all this for our everyday lives? Drawing on Hepp’s fifteen-year research expertise on media change, this book deals with questions like these in a refreshingly straightforward and readable way. ‘Cultures of mediatization’ are described as cultures whose main resources are mediated by technical media. Therefore, everyday life in cultures of mediatization is ‘moulded’ by the media. To understand this challenging media change it is inappropriate to focus on any one single medium like television, the press, mobile phones, the Internet or other forms of digital media. One has to capture the ‘mediatization’ of culture in its entirety. Cultures of Mediatization outlines how this can be done critically. In so doing, it offers a new way of thinking about our present-day media-saturated world.
11th European Conference on Social Media
These proceedings represent the work of contributors to the 11th European Conference on Social Media (ECSM 2024), hosted by the University of Brighton, UK on 30-31 May 2024. The Conference and Programme Chair is Dr Panagiotis Fotaris from the University of Brighton. ECSM is now a well-established event on the academic research calendar and now in its 11th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.
