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Operating in Emerging Markets
Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a “developed world” mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today’s ...
Entrepreneurship and Business
Miguel-Ángel Galindo Martín, Joaquín Guzman Cuevas and Domingo Ribeiro Soriano University of Castilla-La Mancha, Albacete, Spain University of Sevilla, Sevilla, Spain University of Valencia, Valencia, Spain The economic growth and the progress of the nations have been two issues that have worried to the economists during centuries. The classical eco- mics books have developed different theories and considered several f- tors that could explain those processes. Unfortunately, a single answer has not been obtained and nowadays economists try also to achieve a response to the mechanism of economic growth. Economic growth has been considered as one of the most relevant e- nomic policy. As it is well known, the validity of an economic policy is measured in terms of economic growth rate. It is supposed that those countries that obtain a higher economic growth rate are designing more efficient economic policies than those that show lower rates. The main corollary to this hypothesis is that the developing countries must follow and copy the economic policies designed by the developed countries.
International Literary Market Place
For book publishing contacts on a global scale, International Literary Market Place 2006 is your ticket to the people, companies, and resources at the heart of publishing in more than 180 countries world-wide-from Afghanistan to Zimbabwe. With the flip of a page, you'll find completely up-to-date profiles for more than 16,500 book-related concerns around the globe, including... 10,500 publishers and literary agents 1,100 major booksellers and book clubs 1,500 major libraries and library associations... and thousands of other book-related concerns-such as trade organizations, distributors, dealers, literary associations, trade publications, book trade events, and other resources conveniently organized in a country-by-country format. Plus, ILMP 2006 includes two publisher indexes-Types of Publications Index and Subject Index-that offer access to publishers via some 140 headings. Additional coverage includes information on international literary prizes, copyright conventions, a yellow pages directory, and a worldwide calendar of events through 2011.
Artificial Intelligence and Transforming Digital Marketing
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.
Early Sound Recordings
The use of historical recordings as primary sources is relatively well established in both musicology and performance studies and has demonstrated how early recording technologies transformed the ways in which musicians and audiences engaged with music. This edited volume offers a timely snapshot of a wide range of contemporary research in the area of performance practice and performance histories, inviting readers to consider the wide range of research methods that are used in this ever-expanding area of scholarship. The volume brings together a diverse team of researchers who all use early recordings as their primary source to research performance in its broadest sense in a wide range of r...
The New Forces of Development
This book proposes the theory and practice of endogenous development that helps to analyze economic dynamics and works within a context of continuous economic, technological, and institutional transformations. This approach will help shape both our understanding and response in times of economic crisis. The book also focuses on the evolutionary approach, analyzing development forces that condition the capital accumulation process. It contends that entrepreneurial development and the formation of firm networks, the diffusion of innovations and knowledge, the urban development of the territory, and the change and adaptation of the institutions are mechanisms that stimulate capital accumulation, and thereby, economic development.
The Deconstruction of Employment as a Political Question
The wide-ranging European perspectives brought together in this volume aim to analyse, by means of an interdisciplinary approach, the numerous implications of a massive shift in the conception of ‘work’ and the category of ‘worker’. Changes in the production models, economic downturn and increasing digitalisation have triggered a breakdown in the terms and assumptions that previously defined and shaped the notion of employment. This has made it more difficult to discuss, and problematise, issues like vulnerability in employment in such terms as unfairness, inequality and inadequate protection. Taking the ‘deconstruction of employment’ as a central idea for theorising the phenomenon of work today, this volume explores the emergence of new semantic fields and territories for understanding and regulating employment. These new linguistic categories have implications beyond language alone: they reformulate the very concept of waged employment (including those aspects previously considered intrinsic to the meaning of work and of being ‘a worker’), along with other closely associated categories such as unemployment, self-employment, and inactivity.
