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Data Mining Techniques in CRM
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Effective CRM using Predictive Analytics
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple...
Business
An international bestseller, BUSINESS: The Ultimate Resource is a one-stop reference and interactive tool covering all aspects of today's world of work. Unique, authoritative, and wide-ranging, it offers practical and strategic advice for anyone doing business today. Written with a team of world-class writers and editors, it is an essential desk reference for managers, MBA and business students and for small business owners worldwide. Fully updated and revised for this new edition, BUSINESS features: Best Practice: over 170 essays from a stellar cast of business thought leaders including C. K. Prahalad, Gary Hamel and John Kotter Actionlists: practical solutions to everyday business challenges Management Library: time-saving digests of more than 100 of the world's best business books Dictionary: jargon-free definitions of more than 7,000 terms Giants : revised biographies of many of the world's most influential gurus and pioneers
Web and Network Data Science
Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University’s prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network modeling for predictive analytics. Some books in this field focus either entirely on business issues (e.g., Google Analytics and SEO); others are strictly academic (covering topics such as sociology, complexity theory, ecology, applied physics, and economics). This text gives today's managers and students what they really need: integrated coverage of concepts, principles, and theory in the context of real-world applications. Building on his pioneering Web Analytics course at Northwestern University, Thomas W. Miller covers usability testing, Web site performance, usage analysis, social media platforms, search engine optimization (SEO), and many other topics. He balances this practical coverage with accessible and up-to-date introductions to both social network analysis and network science, demonstrating how these disciplines can be used to solve real business problems.
Big Data Science in Finance
Explains the mathematics, theory, and methods of Big Data as applied to finance and investing Data science has fundamentally changed Wall Street—applied mathematics and software code are increasingly driving finance and investment-decision tools. Big Data Science in Finance examines the mathematics, theory, and practical use of the revolutionary techniques that are transforming the industry. Designed for mathematically-advanced students and discerning financial practitioners alike, this energizing book presents new, cutting-edge content based on world-class research taught in the leading Financial Mathematics and Engineering programs in the world. Marco Avellaneda, a leader in quantitative...
City Diplomacy and the Europeanisation of Local Government
This book assesses the processes and outcomes of international urban networks in Europe from 2007 to the present day. Focusing on Greece in particular, it examines 162 municipalities involved in more than 240 European city networks to shed light on the various factors that affect cities’ capacities to act as international actors. The book demonstrates that the participation of Greek municipalities in European city networks has entailed changes to local political structures, policies and procedures, as well as the strengthening of a ‘European’ identity and the creation of long-term partnerships. At the same time, these changes have often clashed with bureaucratic traditions and unfavorable economic conditions, which have mitigated the reformatory potential of European city networking. Providing important insights into city diplomacy and Europeanization, the book will appeal to scholars and students of public administration, European integration and political science, as well as professionals and practitioners.
Social Computing: Concepts, Methodologies, Tools, and Applications
Uncovers the growing and expanding phenomenon of human behavior, social constructs, and communication in online environments.
Innovationsmanagement in der Energiewirtschaft
Alexander Khan entwickelt ein Reifegradmodell für das Innovationsmanagement, das Unternehmen hilft, auf wechselnde Wettbewerbsbedingungen zu reagieren. Der Autor zeigt, wie das Modell es ermöglicht, die Innovationsfähigkeit eines Unternehmens zu messen und Handlungsempfehlungen abzuleiten. Dadurch hilft es beim Aufbau organisationaler und strategischer Routinen, die es einem Unternehmen erlauben, interne und externe Ressourcen zu erwerben, zu integrieren, zu verändern und abzustoßen, um auf Marktveränderungen in geeigneter Weise zu reagieren oder diese zu induzieren.
La modernización administrativa: el marco jurídico de la Gestión Pública
Este libro examina los efectos de la modernización administrativa en el marco jurídico, cuyo desplazamiento o indeterminación en la gestión pública, con independencia las políticas que se planteen, irrumpe en los principios del Estado de Derecho y pone en riesgo su función esencial en la forma liberal democrática. El análisis histórico integral del fenómeno de la modernización, esclarece las relaciones entre las dimensiones jurídica y técnica con los sectores público y privado. Esto permite reconocer el papel director del marco jurídico-administrativo en el servicio de los intereses generales, objetivo esencial de la Administración pública. This book examines the effects of...
