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Data Mining Techniques in CRM
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Big Data Science in Finance
Explains the mathematics, theory, and methods of Big Data as applied to finance and investing Data science has fundamentally changed Wall Street—applied mathematics and software code are increasingly driving finance and investment-decision tools. Big Data Science in Finance examines the mathematics, theory, and practical use of the revolutionary techniques that are transforming the industry. Designed for mathematically-advanced students and discerning financial practitioners alike, this energizing book presents new, cutting-edge content based on world-class research taught in the leading Financial Mathematics and Engineering programs in the world. Marco Avellaneda, a leader in quantitative...
The Data Model Resource Book, Volume 1
A quick and reliable way to build proven databases for core business functions Industry experts raved about The Data Model Resource Book when it was first published in March 1997 because it provided a simple, cost-effective way to design databases for core business functions. Len Silverston has now revised and updated the hugely successful 1st Edition, while adding a companion volume to take care of more specific requirements of different businesses. This updated volume provides a common set of data models for specific core functions shared by most businesses like human resources management, accounting, and project management. These models are standardized and are easily replicated by developers looking for ways to make corporate database development more efficient and cost effective. This guide is the perfect complement to The Data Model Resource CD-ROM, which is sold separately and provides the powerful design templates discussed in the book in a ready-to-use electronic format. A free demonstration CD-ROM is available with each copy of the print book to allow you to try before you buy the full CD-ROM.
Data Mining Techniques
Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.
Exploratory Data Mining and Data Cleaning
Written for practitioners of data mining, data cleaning and database management. Presents a technical treatment of data quality including process, metrics, tools and algorithms. Focuses on developing an evolving modeling strategy through an iterative data exploration loop and incorporation of domain knowledge. Addresses methods of detecting, quantifying and correcting data quality issues that can have a significant impact on findings and decisions, using commercially available tools as well as new algorithmic approaches. Uses case studies to illustrate applications in real life scenarios. Highlights new approaches and methodologies, such as the DataSphere space partitioning and summary based analysis techniques. Exploratory Data Mining and Data Cleaning will serve as an important reference for serious data analysts who need to analyze large amounts of unfamiliar data, managers of operations databases, and students in undergraduate or graduate level courses dealing with large scale data analys is and data mining.
The Data Model Resource CD
The Data Model Resource Book arms you with a set of proven data models and data warehouse designs for the core functions shared by most businesses. You get a comprehensive set of detailed models for marketing and sales, human resources, inventory, professional services, order processing, billing, product delivery, work order management, budgeting, accounting, and more. The authors also show you how to quickly convert the logical data models into enterprise-wide data warehouses as well as data marts.
Applied Predictive Modeling
Applied Predictive Modeling covers the overall predictive modeling process, beginning with the crucial steps of data preprocessing, data splitting and foundations of model tuning. The text then provides intuitive explanations of numerous common and modern regression and classification techniques, always with an emphasis on illustrating and solving real data problems. The text illustrates all parts of the modeling process through many hands-on, real-life examples, and every chapter contains extensive R code for each step of the process. This multi-purpose text can be used as an introduction to predictive models and the overall modeling process, a practitioner’s reference handbook, or as a t...
Cracking the CRM Code
COVID has changed the game for all of us. It has forcefully fast-forwarded everyone into a digital era. Now, we have no other choice but to adopt technology to run our businesses. Although small businesses are agile to adopt changes, sometimes adopting technology can be challenging. Three friends – Anubhav, Jagdeep and Irshad – are running different businesses of different sizes in various industries. One of them already bought and failed CRM and the others still thinking of buying one. Liladhar Shastri, their class-mate, guides them through this bumpy but exciting journey of making a decision and actually buying CRM, then implementing it, solving user adoption problems and growing their business with CRM. I am sure you will find answers on their journey. If you have not yet thought of implementing CRM or you are in the process of buying one or you have already purchased it and struggled, I am sure Cracking the CRM Code will help you. This book will be specifically useful for business owners, sales managers and sales team leaders. CRM sellers and consultants will find useful insights into customer behavior and their CRM buying process. It will help them sell better.
CRM For Dummies
Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more tha...
Customer Relationship Management
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
