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Twitter For Dummies
A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter
Tweeting with a Purpose
It may be hard to believe that 140 characters are enough to get a message out to millions of people, but Twitter's users do so every minute. Twitter is vital in many different spheres. This book introduces readers to how they, too, can tweet purposefully. Users can promote their personal brands, network for jobs and gigs, or leverage the platform for political change, education, or worthy causes. This book offers young people ways to amplify their voices and build community via this dynamic tool, while staying focused and safe.
Investment Banking For Dummies
Wrap your head around the complicated world of investment banking with this understandable and comprehensive resource The celebrated authors of Investment Banking For Dummies, 2nd Edition have updated and modernized their best-selling book to bring readers an invaluable and accessible volume about the investment banking industry. Written in the straightforward and approachable tone the For Dummies series is known for the world over, authors Matthew Krantz and Robert Johnson have created an indispensable resource for students and professionals new to investment banking. The book covers all the crucial topics required to understand the fundamentals of the industry, including: Strategies for different types of risk management: market, credit, operating, reputation, legal, and funding The key investment banking operations: venture capital, buyouts, M&A, equity underwriting, debt, and more The relationship between leverages buyout funds, hedge funds, and corporate and institutional clients Investment Banking For Dummies, 2nd Edition offers, for the first time, a brand-new chapter devoted to cryptocurrencies, and new content on “unicorn” IPOs, including Uber, Lyft, and Airbnb.
How to Make a Powerful, Positive Impact
Our clients called them "Secrets to Success;" our simple, easy-to-learn and apply "tools," that kept them from getting fired. Using research and experience, we can help you become the solid player you want to be by sharing research on how to drive your organization to higher profits, productivity, customer service, and retention …and it has nothing to do with spending more money. Here's how we do it. Research on a million workers shows that employee treatment directly impacts performance. Bullying, yelling, dictating, and just plain nasty behavior, which causes half of all manager firings, drives performance down. Improving employee treatment moves employee performance up. We show you the ...
Discord For Dummies
Connect with the newest and most vibrant online community Though it was originally a virtual meeting place primarily for gamers, Discord’s userbase has quintupled in size in just two years and branched to include discussions on a multitude of topics. Discord For Dummies shows readers how to connect with the massive Discord audience, both within and well beyond the gaming niche. Celebrated writer, broadcaster, gamer, and technologist Tee Morris teaches readers how to set up a profile, establish channels, and join other conversations. Along the way, he’ll show you how to grow your audience and utilize Discord in your business. You’ll also learn to: · Play by the rules of Discord, both written and unwritten · Build a Discord studio · Create a community · Acquire must-have accessories With an audience of over 250,000,000 active users, you can’t afford to ignore the Discord community. Discord For Dummies is perfect for businesses seeking a larger audience, established media looking for a presence in private chat, and groups looking to organize their communication.
Crohn's and Colitis For Dummies
Get relief from your inflammatory bowel disease symptoms Crohn’s disease and ulcerative colitis are diseases that disrupt your body’s ability to digest food, absorb nutrition, and eliminate waste in a healthy manner. Crohn’s And Colitis For Dummies is the ultimate reference to these common forms of inflammatory bowel disease (IBD), including tips on how to recognize and control the symptoms, so you can get your life back. Get ideas for keeping disease in check through diet and lifestyle changes, learn about the various medical and surgical treatment options, and discover healthier living with this friendly Dummies guide. This updated edition covers the latest research on IBD and new th...
Music Business For Dummies
Start your music career off right with this fun guide to the music industry Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. You'll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart. Mus...
Intelligent Content: A Primer
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.
Growth Hacking For Dummies
Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whet...
Transform Your Nonprofit with Inbound Marketing: How To Turn Strangers Into Inspired Advocates
"Foreward by Beth Kanter"--Cover
