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  • Language: en
  • Pages: 283

"Ask the Man Who Owns One"

  • Type: Book
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  • Published: 2014-01-10
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  • Publisher: McFarland

A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.

Advertising Management
  • Language: en
  • Pages: 772

Advertising Management

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Research Awards Index
  • Language: en
  • Pages: 692

Research Awards Index

  • Type: Book
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  • Published: 1981
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  • Publisher: Unknown

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The Gay Liberation Youth Movement in New York
  • Language: en
  • Pages: 323

The Gay Liberation Youth Movement in New York

  • Type: Book
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  • Published: 2007-11-21
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  • Publisher: Routledge

Between 1966 and 1975 North American youth activists established over 35 school- and community-based gay liberation youth groups whose members sought control over their own bodies, education, and sexual and social relations. This book focuses on three groundbreaking New York City groups -- Gay Youth (GY), Street Transvestite Action Revolutionaries (S.T.A.R.), and the Gay International Youth Society of George Washington High School (GWHS) -- from the advent of gay liberation in NYC in 1969 to just after its dissolution and the rise of identity politics by 1975. Cohen examines how gay liberation -- with its rejection of stultifying sex roles, attack on institutional oppression, connection between personal and political liberation, celebration of innate androgyny, and resolute anti-war and anti-capitalist stance -- shaped understandings of sexual identity, membership criteria, organization, decision-making, the roles of youth and adults, and efforts to effect social change.

Trow (formerly Wilson's) Copartnership and Corporation Directory of the Boroughs of Manhattan and the Bronx, City of New York
  • Language: en
  • Pages: 1282
Information Sources on Sales Management and Training
  • Language: en
  • Pages: 36
Leadership on the Federal Bench
  • Language: en
  • Pages: 419

Leadership on the Federal Bench

  • Categories: Law

Leadership on the Federal Bench: The Craft and Activism of Jack Weinstein considers the ways a particularly gifted federal judge seized the opportunities available to district judges to influence the results of the cases before him, and employed the tools available to him to make policy having a national impact. In the book, author Jeffrey Morris considers the ways in which the judge, Jack Weinstein of the Eastern District of New York, has been limited by his position. This book adds to the slim literature about the policy-making role of district judges applying the work of legal historians, political scientists and those trained in the law. Focusing upon an admitted judicial activist - perh...

The Jewish Encyclopedia
  • Language: en
  • Pages: 808

The Jewish Encyclopedia

  • Type: Book
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  • Published: 1907
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  • Publisher: Unknown

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Retrieval and Analysis of Orthopaedic Implants
  • Language: en
  • Pages: 144

Retrieval and Analysis of Orthopaedic Implants

  • Type: Book
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  • Published: 1977
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  • Publisher: Unknown

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Marketing Information Guide
  • Language: en
  • Pages: 650

Marketing Information Guide

  • Type: Book
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  • Published: 1965
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  • Publisher: Unknown

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