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Gestión Científica Empresarial.
El título pone de manifiesto que nos encontramos, en primer lugar, ante una obra de gestión empresarial, en segundo lugar, que trata la gestión de una forma científica y, en tercer lugar, que presenta una serie de investigaciones científicas muy recientes, de gran interés e innovadoras. En este libro se recogen una serie de investigaciones seleccionadas muy actuales de carácter científico que abarcan distintos campos de gestión como estrategia, recursos humanos, producción, marketing, economía financiera y contabilidad. Desde nuestro punto de vista, esta obra puede ser un importante punto de partida para seguir avanzando en algo de gran importancia para el futuro de la sociedad en...
Building client relationships in global markets
Galicia, recogiendo la tradición de acudir a Santiago de Compostela para celebrar el acto ecuménico de exaltación de Santiago apóstol, al cual acudían los peregrinos de antaño procedentes de todo el orbe (francos, normandos, escoceses, irlandeses, galos, teutones, iberos, gascones, bavaros,...), acoge la organización del XXIV Congreso Anual de la European Academy of Management and Business Economics (AEDEM) que bajo el lema CREANDO CLIENTES EN MERCADOS GLOBALES, identifica el fruto del trabajo de investigación llevado a cabo por profesores universitarios de distintas universidades y diferentes países. Quiere ser así el crisol de la ciencia empresarial cuyos frutos son las ponencias...
Entrepreneurship, Regional Development and Culture
The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years, entrepreneurial scholars have studied the factors that affect entrepreneurship and drive economic growth. In doing so, these scholars have aimed to understand what promotes entrepreneurial activity and also how to improve the development of regions or countries to increase wealth in society. The ins...
Action-Based Quality Management
Featuring case studies from the industrial and tourism sectors, this book provides an interdisciplinary perspective on the effect of total quality management on business and innovation strategies. The principles of Total Quality Management (TQM) have been widely researched and analyzed as an essential tool for businesses to compete in a globalized economy. This book presents the latest research on the applications of TQM across different functions such as customer service, human resources management and cost control. It demonstrates how the utilization of TQM tools, such as the SERVQUAL model, Eco-Management and Audit Scheme (EMAS), High Involvement Practices (HIWP) and the EFQM excellence m...
Achieving Competitive Advantage through Quality Management
This book examines the ways in which quality management methods, tools, and practices help improve an organization’s performance and achieve sustainable competitive advantages. This volume includes quality techniques and tools such as the EFQM Model, SERVPERF model, E-S-Qual scale and the ISO 9001 certification and provide a wide variety of empirical studies in different economic sectors. In the current economic environment, characterized by economic turmoil and fierce competition, quality management has become a key strategy for organizations to overcome today’s challenges. Organizations benefits from implementing quality management systems by following two approaches. First, they imple...
Self Portrait in Green
'NDiaye is a hypnotic storyteller with an unflinching understanding of the rock-bottom reality of most people's life.' New York Times ' One of France's most exciting prose stylists.' The Guardian. Obsessed by her encounters with the mysterious green women, and haunted by the Garonne River, a nameless narrator seeks them out in La Roele, Paris, Marseille, and Ouagadougou. Each encounter reveals different aspects of the women; real or imagined, dead or alive, seductive or suicidal, driving the narrator deeper into her obsession, in this unsettling exploration of identity, memory and paranoia. Self Portrait in Green is the multi-prize winning, Marie NDiaye's brilliant subversion of the memoir. Written in diary entries, with lyrical prose and dreamlike imagery, we start with and return to the river, which mirrors the narrative by posing more questions than it answers.
Cultural Tourism Research Methods
Cultural tourism includes experiencing local culture, traditions and lifestyle, participation in arts-related activities, and visits to museums, monuments and heritage sites. This book reviews a wide range of qualitative and quantitative research methods applied to the field. It is suitable for students and researchers in tourism and leisure.
Fictionalizing heterodoxy
The information overload produced by the printing press and the new forms of the structuring of knowledge are echoed in fictional works. The essays assembled in this book study the textualization of problematic forms of knowledge in medieval and early modern Spanish literature. Literary Works like the Libro buen amor, La Lozana Andaluza, or the Guzmán de Alfarache are read against the backdrop of scientific developments of their times.
Latin American Dramatists since 1945
This resource compiles and locates biographical and bibliographical information of over 700 prominent Latin American dramatists of the late 20th century and their plays in 20 different countries, and it lists over 7,000 plays arranged by country and by author. Author biographies consist of year and place of birth, education, careers, other literary genres, and awards and prizes. The bibliographic listings include various editions of plays, followed by references to the plays in anthologies, collections, or periodicals. Latin American theater is rooted in the rich historical traditions of both the indigenous cultures of the region and those of Spain. In the second half of the 20th century, im...
