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Strategi Marketing Era 5.0
Pengembangan marketing di era globalisasi telah meningkat secara signifikan. Hal ini dapat dilihat dari berkembangnya marketing 3.0 menjadi marketing 4.0, dimana pada tahap ini tenaga manusia masih berperan penting. Pada masa kini tenaga manusia mulai digantikan dengan adanya teknologi. Marketing 4.0 ini berkembangmenjadi marketing 5.0. Akan ada masanya disaat jasa seorang sales tidak akan digunakan lagi, tetapi diganti dengan teknologi seperti AI (Artificial Intelligence) ataupun digantikan oleh robot. Di era marketing 5.0 perubahan yang dapat terjadi akan sangat lah besar, yang mana teknologi akan membuat yang jauh semakin dekat, lebih tepat nya membuat pemasaran akan semakin mudah.
Manajemen Pemasaran: Teori dan Strategi
Buku "Manajemen Pemasaran: Teori dan Strategi" adalah panduan lengkap yang menggali jauh tentang konsep-konsep inti dalam dunia pemasaran, mulai dari pendekatan tradisional hingga era digital saat ini. Buku ini membahas Definisi Pemasaran Tradisional dan menyoroti tantangan yang dihadapi serta keterbatasan yang melekat dalam pendekatan konvensional. Dengan fokus pada Perubahan Lingkungan Bisnis dan Perilaku Konsumen, pembaca diperkenalkan pada bagaimana transformasi digital telah mengubah lanskap pemasaran secara menyeluruh. Pengenalan terhadap Transformasi Digital dalam Pemasaran memberikan pemahaman mendalam tentang peran teknologi dalam menciptakan pengalaman pelanggan yang unik dan memuaskan. Selanjutnya, buku ini menjelaskan pentingnya Data-Driven Marketing, Strategi Pemasaran Konten, dan pemanfaatan Platform Media Sosial Terkemuka sebagai elemen kunci dalam merumuskan strategi pemasaran yang sukses di era digital. Dengan pendekatan yang jelas dan praktis, buku ini tidak hanya menjadi sumber daya berharga bagi profesional pemasaran, tetapi juga bagi mahasiswa yang tertarik untuk memahami dinamika terkini dalam dunia pemasaran modern.
Practicing Organization Development
Completely revised, this new edition of the classic book offers contributions from experts in the field (Warner Burke, David Campbell, Chris Worley, David Jamieson, Kim Cameron, Michael Beer, Edgar Schein, Gibb Dyer, and Margaret Wheatley) and provides a road map through each episode of change facilitation. This updated edition features new chapters on positive change, leadership transformation, sustainability, and globalization. In addition, it includes exhibits, activities, instruments, and case studies, supplemental materials on accompanying Website. This resource is written for OD practitioners, consultants, and scholars.
The Economics of Immigration
The Economics of Immigration is written as a both a reference for researchers and as a textbook on the economics of immigration. It is aimed at two audiences: (1) researchers who are interested in learning more about how economists approach the study of human migration flows; and (2) graduate students taking a course on migration or a labor economics course where immigration is one of the subfields studied. The book covers the economic theory of immigration, which explains why people move across borders and details the consequences of such movements for the source and destination economies. The book also describes immigration policy, providing both a history of immigration policy in a variety of countries and using the economic theory of immigration to explain the determinants and consequences of the policies. The timing of this book coincides with the emergence of immigration as a major political and economic issue in the USA, Japan Europe and many developing countries.
Indonesia's Overseas Labour Migration Programme, 1969-2010
In Indonesia's Overseas Labour Migration Programme, 1969-2010, Wayne Palmer offers for the first time a detailed, critical analysis of the way in which Indonesia's Overseas Labour Migration Programme is administered and how it fits with other developments within the Indonesian government.
Migration and Development
In this important collection, Oliver Bakewell draws together key articles by leading scholars which investigate past and current thinking on the complex linkages between migration and development.
Logistics Development
Collection of selected, peer reviewed papers from the 4th Carpathian Logistics Congress (CLC 2014), September 24-26, 2014, Podbanske, High Tatras, Slovakia. The 55 papers are grouped as follows: Chapter 1: Logistics and SCM; Chapter 2: Logistics in Transportation, City Logistics; Chapter 3: Logistics Concepts of Enterprises and Production; Chapter 4: Finance and Management; Chapter 5: Logistics Applications.
Strategy Process
This book provides an overarching framework for cumulating the knowledge in the strategy process field. Provides an overarching framework within which to review the strategy process field. Identifies useful areas in which new research contributions can be made. Helps in the appropriate design of this research. Includes ten papers written by both North American and European scholars. Part of the Strategic Management Society series.
International Migration
In 'International Migration' a multinational, multi-disciplinary group of scholars offer a comprehensive, up-to-date survey of global patterns of international migration which shows that the phenomenon is rooted in the expansion and consolidation of global markets rather than poverty or population growth.
