Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Commu...
Strategic Management and International Business Policies for Maintaining Competitive Advantage
The discontinuation and turbulent nature of business environments make it crucial for organizations to adopt strategic management practices and develop key business policies to be alert to environmental changes. Organizational competitiveness has become the center of strategic management literature as an explanation for organizational success. However, in the past two decades, there has been a shift in the nature of the relationship between business organizations and society, with business organizations increasingly playing a more proactive role in wider societal issues. Strategic Management and International Business Policies for Maintaining Competitive Advantage allows executives to implem...
Trends in Data Engineering Methods for Intelligent Systems
This book briefly covers internationally contributed chapters with artificial intelligence and applied mathematics-oriented background-details. Nowadays, the world is under attack of intelligent systems covering all fields to make them practical and meaningful for humans. In this sense, this edited book provides the most recent research on use of engineering capabilities for developing intelligent systems. The chapters are a collection from the works presented at the 2nd International Conference on Artificial Intelligence and Applied Mathematics in Engineering held within 09-10-11 October 2020 at the Antalya, Manavgat (Turkey). The target audience of the book covers scientists, experts, M.Sc. and Ph.D. students, post-docs, and anyone interested in intelligent systems and their usage in different problem domains. The book is suitable to be used as a reference work in the courses associated with artificial intelligence and applied mathematics.
Digital Marketing Strategies and Models for Competitive Business
Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
Digital Transformation for a Sustainable Society in the 21st Century
This book constitutes the proceedings of the 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, held in Trondheim, Norway, in September 2019. The total of 61 full and 4 short papers presented in this volume were carefully reviewed and selected from 138 submissions. The papers were organized in topical sections named: e-business; big data analytics, open science and open data; artificial intelligence and internet of things; smart cities and smart homes, social media and analytics; digital governance; digital divide and social inclusion; learning and education; security in digital environments; modelling and managing the digital enterprise; digital innovation and business transformation; and online communities.
Textbook of Radiology And Imaging, Vol 2 - E-Book
This book is a classic guide for trainees and practitioners with a comprehensive overhaul, this book successfully bridges the gap between advancing technology, terminology, and the emergence of new diseases. With its all-encompassing approach, this book serves as the ultimate resource for radiology professionals, eliminating the need for multiple texts on various systems and recent updates. Trainees and practitioners alike will find immense value, as it caters to both skill enhancement and exam preparation for residents.For trainees, the book provides essential tools to elevate their expertise as it covers various topics. Meanwhile, community practitioners will greatly benefit from evidence-...
