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Athletic Footwear and Orthoses in Sports Medicine
This concise manual is for sports medicine specialists who want to effectively prescribe footwear and orthotics for the athlete. The book provides a logical approach designed to maximize performance and minimize injury. In addition to the fundamentals, including athletic foot types, basic biomechanics, and gait evaluation, the text also addresses the assessment and prescription of shoes, inserts, and orthotics. The work covers new technologies and sports-specific recommendations as well. By presenting essential information in a convenient and easily accessible format, this book will prove to be invaluable for sports medicine physicians, podiatrists, physical therapists, athletic trainers, and other specialists when making footwear recommendations for athletes.
Sneaker Century
Whether you call them kicks or sneakers, runners or gutties, you probably have a pair of athletic shoes in your closet. The earliest sneakers debuted in the 1800s and weren't much more than a canvas upper and a flexible sole made of a crazy new material—rubber. The stuff might have been new to Americans then, but for thousands of years, the indigenous peoples of the Amazon Basin of South America had been using latex made from the milky sap of hevea trees to protect their feet from rocks, sticks, and biting insects. Once Charles Goodyear figured out how to make the stuff more durable, sneakers were here to stay. Early sneakers were initially designed for elite athletes, but kids and teens q...
Athletic Shoes
Which athletic shoe is right for you? Readers will learn about the materials that go into athletic shoes and how athletic shoes are produced and sold to millions of people all around the world.
The Men's Health Guide To Peak Conditioning
Provides conditioning programs for various lifestyles and interests; discusses nutrition, sleep, and time management; and offers advice on buying equipment and workout gear
The New Wellness Encyclopedia
Contains authoritative information on illness and disease, cholesterol, weight control, diet, exercise, back pain, medical tests, and more.
Encyclopedia of Sports Medicine
This encyclopedia presents state-of-the-art research and evidence-based applications on the topic of sports medicine.
Pay-Per-Click Search Engine Marketing
The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into man...
