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See You on the Internet
The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world's most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your br...
See You on the Internet
The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses.Today, you can launch a website, create social media feeds, and get products and services to market on some of the world's most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your bra...
In Search of Wealth and Power
In a serious effort to divine the secret of the West's success in achieving wealth and power, Yen Fu, a Chinese thinker, undertook, at the turn of the century, years of laborious translation and commentary on the work of such thinkers as Spencer, Huxley, Adam Smith, Mill, and Montesquieu. In addition to the inevitable difficulties involved in translating modern English into classical Chinese, Yen Fu was faced with the formidable problem of interpreting and making palatable many Western ideas which were to a large extent antithetical to traditional Chinese thought. In an absorbing study of Yen Fu's translations, essays, and commentaries, Benjamin Schwartz examines the modifications and consequent revaluation of these familiar works as they were presented to their new audience, and analyzes the impact of this Western thought on the Chinese culture of the time. Drawing on a unique knowledge of both intellectual traditions, Schwartz describes the diverse and complex effects of this confrontation of Eastern and Western philosophies and provides a new vantage point to assess and appreciate these two disparate worlds.
From Mainframes to Smartphones
This compact history traces the computer industry from its origins in 1950s mainframes, through the establishment of standards beginning in 1965 and the introduction of personal computing in the 1980s. It concludes with the Internet’s explosive growth since 1995. Across these four periods, Martin Campbell-Kelly and Daniel Garcia-Swartz describe the steady trend toward miniaturization and explain its consequences for the bundles of interacting components that make up a computer system. With miniaturization, the price of computation fell and entry into the industry became less costly. Companies supplying different components learned to cooperate even as they competed with other businesses fo...
Hell Is a Very Small Place
“An unforgettable look at the peculiar horrors and humiliations involved in solitary confinement” from the prisoners who have survived it (New York Review of Books). On any given day, the United States holds more than eighty-thousand people in solitary confinement, a punishment that—beyond fifteen days—has been denounced as a form of cruel and degrading treatment by the UN Special Rapporteur on Torture. Now, in a book that will add a startling new dimension to the debates around human rights and prison reform, former and current prisoners describe the devastating effects of isolation on their minds and bodies, the solidarity expressed between individuals who live side by side for yea...
Ghetto
Just as European Jews were being emancipated and ghettos in their original form—compulsory, enclosed spaces designed to segregate—were being dismantled, use of the word ghetto surged in Europe and spread around the globe. Tracing the curious path of this loaded word from its first use in sixteenth-century Venice to the present turns out to be more than an adventure in linguistics. Few words are as ideologically charged as ghetto. Its early uses centered on two cities: Venice, where it referred to the segregation of the Jews in 1516, and Rome, where the ghetto survived until the fall of the Papal States in 1870, long after it had ceased to exist elsewhere. Ghetto: The History of a Word of...
Reading Philosophy, Writing Poetry
"In a formative period of Chinese culture, early medieval writers made extensive use of a diverse set of resources, in which such major philosophical classics as Laozi, Zhuangzi, and Classic of Changes featured prominently. Reading Philosophy, Writing Poetry examines how these writers understood and manipulated a shared intellectual lexicon to produce meaning. Focusing on works by some of the most important and innovative poets of the period, this book explores intertextuality—the transference, adaptation, or rewriting of signs—as a mode of reading and a condition of writing. It illuminates how a text can be seen in its full range of signifying potential within the early medieval constel...
A Tattered Coat Upon a Stick
A tattered coat upon a stick represents both a summing-up and a continued breaking of new ground by a distinguished poet still at the top of his game after a long career. This full-bodied, symphonically-arranged collection encompasses Levenson's early years in England, a sequence of poems that vividly surveys the geography along the length of the Trans-Canada Highway through to Vancouver, a poignant meditation on the life and music of Brahms, and humourous and ironic sketches concerning old age.
You Are Not Your Brain
Two neuroscience experts explain how their 4-Step Method can help break destructive thoughts and actions and change bad habits for good. A leading neuroplasticity researcher and the coauthor of the groundbreaking books Brain Lock and The Mind and the Brain, Jeffrey M. Schwartz has spent his career studying the structure and neuronal firing patterns of the human brain. He pioneered the first mindfulness-based treatment program for people suffering from OCD, teaching patients how to achieve long-term relief from their compulsions. For the past six years, Schwartz has worked with psychiatrist Rebecca Gladding to refine a program that successfully explains how the brain works and why we often fe...
The Smarter Screen
A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how dig...
