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Strategies and Tools for Corporate Blogging
Showing how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies, this book provides tools for companies to interact with customers through blogging communities and to use resources effectively, as well as strategies for writing articles.
YouTube and Video Marketing
Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Writ...
U-M Computing News
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The Backbone of Europe
Represents the largest recorded dataset based on human skeletal remains from archaeological sites across the continent of Europe.
Beneath the Backbone of the World
For the better part of two centuries, between 1720 and 1877, the Blackfoot (Niitsitapi) people controlled a vast region of what is now the U.S. and Canadian Great Plains. As one of the most expansive and powerful Indigenous groups on the continent, they dominated the northern imperial borderlands of North America. The Blackfoot maintained their control even as their homeland became the site of intense competition between white fur traders, frequent warfare between Indigenous nations, and profound ecological transformation. In an era of violent and wrenching change, Blackfoot people relied on their mastery of their homelands’ unique geography to maintain their way of life. With extensive archival research from both the United States and Canada, Ryan Hall shows for the first time how the Blackfoot used their borderlands position to create one of North America’s most vibrant and lasting Indigenous homelands. This book sheds light on a phase of Native and settler relations that is often elided in conventional interpretations of Western history, and demonstrates how the Blackfoot exercised significant power, resiliency, and persistence in the face of colonial change.
Building the Army’s Backbone
In September 1939, Canada’s tiny army began its remarkable expansion into a wartime force of almost half a million soldiers. No army can function without a backbone of skilled non-commissioned officers (NCOs) – corporals, sergeants, and warrant officers – and the army needed to create one out of raw civilian material. Building the Army’s Backbone tells the story of how senior leadership created a corps of NCOs that helped the burgeoning force train, fight, and win. This innovative book uncovers the army’s two-track NCO-production system: locally organized training programs were run by units and formations, while centralized training and talent-distribution programs were overseen by the army. Meanwhile, to bring coherence to the two-track approach, the army circulated its best-trained NCOs between operational forces, the reinforcement pool, and the training system. The result was a corps of NCOs that collectively possessed the necessary skills in leadership, tactics, and instruction to help the army succeed in battle.
Handbook of Research on Social and Organizational Liabilities in Information Security
"This book offers insightful articles on the most salient contemporary issues of managing social and human aspects of information security"--Provided by publisher.
Growing Backbone
Society is undergoing unprecedented change on many levels, brought to the forefront by the recent coronavirus pandemic. In Growing Backbone, Dr. Richard Hetzel provides practical tips to help individuals not just survive but to thrive. Full of insight gleaned from the author’s personal journey and over forty years of practice, this guide outlines how to develop backbone-a symbol of strong character- giving us the ability to hold steady, adapt, and deal with change and upheaval. ...In the plethora of self-help books available, this compact book represents the cream rising to the top. Go no further. You’ve found what you’re looking for. — Dr Andrew Horwood ...He shows in clear and simple terms how to rise above our troubles and live more fully. He reminds us that our inner selves inherently know what we should do, if we but listen... — Dr Laurence Krantz ...Dr. Hetzel releases a vibrant healing current, evoking enthusiasm for life in a liberating vision that is at once ancient and new, timeless and eternal... — David Barnes
News for All the People: The Epic Story of Race and the American Media
A landmark narrative history of American media that puts race at the center of the story. Here is a new, sweeping narrative history of American news media that puts race at the center of the story. From the earliest colonial newspapers to the Internet age, America’s racial divisions have played a central role in the creation of the country’s media system, just as the media has contributed to—and every so often, combated—racial oppression. News for All the People reveals how racial segregation distorted the information Americans received from the mainstream media. It unearths numerous examples of how publishers and broadcasters actually fomented racial violence and discrimination thro...
