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Experiential Marketing
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.
Bulletin
None
World War Brands: World War II and the Rise of the Modern American Brand
How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level. Brand marketing exper...
Dan Barry's Daughter
A girl of eighteen named Joan Daniels, grown up in seclusion on a ranch, begins her adult life in a wide world, where secrets will be revealed and love will be found. When Harry Gloster returns to camp and finds his mining partners murdered, he panics. Unknown in the town of Wickson, Gloster knows he'll be accused of killing them for their share of the gold, so he sets out for Mexico. On route, he chances upon Joan and begins to fall in love with her. Suddenly, Gloster finds himself surrounded by a posse - he has lingered too long! Now, Harry Gloster must choose fast... stay and risk hanging or run and forget the girl.
Boomer Brands
This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in the 50s and 60s. Over fifty "Boomer Brand Cameos" are featured in text and photographs. Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life.
The New South Wales Law Reports
In three series: 1. Cases at law -- 2. Cases in equity -- 3. Matrimonial cases.
Extreme Crafts for Messy Churches
Provides over 50 activities for Messy Church sessions, carefully crafted to appeal to male as well as female participants at Messy Church. This book offers approaches for Messy Churches to engage men and boys in an intentional way, providing inspiration for creating a Messy Church that men and boys will love to be part of.
Extreme Crafts for Messy Churches
Fully revised and expanded new edition'Extreme Mess... is the world ready for this? I am!' Lucy Moore, founder of Messy ChurchBarry Brand and Pete Maidment offer 80 activities for Messy Church sessions. Featuring sections on Big Stuff, Construction, Science, Arty and Edible Crafts, this book provides inspiration for creating a Messy Church that everyone will love to be part of.
