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Strategic Media Planning and Buying
A comprehensive textbook that provides a robust framework for creating media strategy that enables brand-building.
Strategic Media Planning and Buying
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers. The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologi...
Indian Media Giants
Indian Media Giants is an analytical chronicle of six Indian mega media conglomerates' individual odyssey from their beginnings in the pre-independence era to their transformation into powerful business empires in the digitised modern India. The book traces media metamorphoses, contours of growth and development, travails and trajectories, organizational structures, editorial policies and business dynamics of print majors in India, namely, The Times Group, The Hindu Group, The Hindustan Times Limited, The Indian Express Group, Dainik Jagran Limited and DB Corp Limited.
The Jammu and Kashmir Government Gazette
Includes supplements and extraordinary issues.
AKASHVANI
"Akashvani" (English ) is a programme journal of ALL INDIA RADIO ,it was formerly known as The Indian Listener.It used to serve the listener as a bradshaw of broadcasting ,and give listener the useful information in an interesting manner about programmes, who writes them,take part in them and produce them along with photographs of performing artists.It also contains the information of major changes in the policy and service of the organisation. The Indian Listener (fortnightly programme journal of AIR in English) published by The Indian State Broadcasting Service,Bombay ,started on 22 december, 1935 and was the successor to the Indian Radio Times in english, which was published beginning in ...
Indian Trade Journal
None
The Security of Water, Food, Energy and Liveability of Cities
The population of cities around the world is growing at an alarming rate, and as a result the landscapes of most cities are going through enormous changes. In particular, fertile agricultural lands at the periphery of cities are being developed without consideration of holistic planning. As such, peri-urban areas, zones of transition from rural to urban land uses located between the outer limits of the urban and the rural environment are experiencing significant losses of agricultural land, increased runoff, and water quality degradation. Concurrently, the demands for water, food and energy are increasing within cities, and unless a balance is struck the liveability of these cities will soon...
