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Marketing Communications for Local Nonprofit Organizations
Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maxim...
Challenges in City Management
City management in developing countries is a quickly growing area in current public administration literature. However, little research material can be found regarding the management of cities. Demonstrating the issues in this field, Challenges in City Management: A Case Study Approach brings the sometimes dry theories and concepts of urban planning and management to life. The author uses case studies to demonstrate "who," "what," "why," and "how," dramatically increasing readers’ ability to comprehend and apply the theories. Incorporating urban management and organizational management theories with actual practice, the author presents case studies based on observations made during her ext...
Sustaining the States
State fiscal decisions have a significant impact on the US economy. Taken together, subnational governments employ more than one out of every eight workers and provide the bulk of all basic governmental services consumed by individuals and businesses. Sustaining the States: The Fiscal Viability of American State Governments will give you a basic understanding of trends in, current status of, and future prospects for the fiscal sustainability of state governments. After reading this book, you should have a great appreciation for the reach and multiple contributions of state governments to individuals and communities across the nation. The book examines the broad range and depth of state reven...
Public Administration
Marc Holzer and Richard W. Schwester have written a fresh and highly engaging textbook for the introductory course in Public Administration. Their coverage is both comprehensive and cutting-edge, including not only all the basic topics (OT, budgeting, HRM), but also reflecting new realities in public administration: innovations in e-government, the importance of new technology, changes in intergovernmental relations, especially the emphasis on inter-local and shared regional resources, and public performance and accountability initiatives. Public Administration has been crafted with student appeal in mind. Each of the book’s chapters is generously illustrated with cartoons, quotes, and art...
Volunteerism Marketing
Explore the personality traits, values, and characteristics to look for in volunteers! Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent research tool for volunteer organizers, academic researchers and reference librarians in the disciplines of business, education administration, health care, psychology, public administration, and sociology. This book will give you a better understanding of what kind of people to look for when seeking volunteers in hospitals, hospices, for organ donation, and for public education. Through studies and tests such as the Myers-Briggs Type Indicator, this book explores the personality traits and characteristics of volu...
Using the "Narcotrafico" Threat to Build Public Administration Capacity between the US and Mexico
The current drug trafficking crisis between the US and Mexico is a "perfect storm" that has caused deaths, disappearances, and widespread fear of violence and insecurity in the border area between these two countries. Current US drug control policies with Mexico are based on a militarized system of border control and characterized by domestic gridlock over drug control and immigration reform. However, because drug trafficking and other underlying issues have both domestic and international consequences, they cannot be resolved unless both countries work together. Using the "Narcotrafico" Threat to Build Public Administration Capacity between the US and Mexico explores how they can do exactly...
Strategic Planning and Decision-Making for Public and Non-Profit Organizations
This book provides administrators in public and non-profit organizations with direction and a framework from which to lead their organizations effectively. Taking a global approach to the issues administrators need to examine when managing a group of employees at any level (including budgeting and expenditures, forecasting, policy creation and execution, communication and reporting), this book explores the driving forces in organizational decision making. Author Nick Valcik takes a holistic view on organizational management, beginning with the core aspects of public organizations and the leadership competencies necessary to manage an organization successfully. Designed to be used on undergra...
Air Force Register
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Environmental Policymaking and Stakeholder Collaboration
A critical appraisal of why environmental policies fail and succeed, Environmental Policymaking and Stakeholder Collaboration provides policy makers with the keys to navigating complicated environmental issues and stakeholder negotiations. It covers theories in environmental policy making and stakeholder management, compares and contrasts failed and successful process and policy, and includes practical guidelines and tools for the practitioner. More than just a theoretical examination, the book presents an extensive tool kit of more than 70 practical and applied ideas to guide the implementation of inclusive stakeholder collaboration. These ideas can be used by governments and organizations ...
Marketing for Nonprofit Organizations
A comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. Covers important topics to non-profit professionals, ie branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals.
