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Not distributed; available at Arkansas State Library.
The Newberg Report pulls back the curtain on The Texas Rangers baseball team by taking a look at everything from what the organization does to the intuitive emphasis on the ¿how¿ and the ¿why.¿ The book, now in its 10th edition, encourages casual fans to get more involved while providing hardcore fans with a forum to discuss their beloved team. It¿s written by ¿baseball guru¿ Jamey Newberg.
Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketing plans. In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball's ambition and reach are now truly global. Focusing on the game's dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.
Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a "smart power" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present.
In 1973, Roberto Clemente was honored as the first baseball player born outside the continental U.S. to be inducted into the Hall of Fame. Born in Carolina, Puerto Rico, the former Pittsburgh Pirate amassed 3,000 career hits and 240 home runs. Since then, eight more international players of Major League Baseball have been voted into the Hall of Fame, including recent inductees Roberto Alomar (Puerto Rico) and Bert Blyleven (Netherlands). These Hall of Famers are but a few of the many non-native players who have contributed significantly to Major League Baseball, dating all the way back to 1876 and up to the present. Baseball beyond Borders: From Distant Lands to the Major Leagues not only ex...
“Takes an inside look into the wave of player departures that has rocked the game both in Cuba and the U.S., while providing historical perspective.” —USA Today The stellar play and fascinating backstories of exiled Cuban sluggers and hurlers has become part of Major League Baseball history. On-field exploits by colorful Dodgers outfielder Yasiel Puig, AL rookie-of-the-year José Abreu, home run derby champion Yoenis Céspedes, radar-gun busting Cincinnati fast-baller Aroldis Chapman, and a handful of others have been further enhanced by feel-good tales of desperate Cuban superstars risking their lives to escape Fidel Castro’s communist realm and chase an American Dream of financial ...
The bestselling annual baseball preview from the smartest analysts in the business Now in its 19th edition, the Baseball Prospectus annual shows once again how it became the industry leader: The 2014 edition includes key stat categories, more controversial player predictions, and the kind of wise, witty baseball commentary that makes this phone-book-thick tome worth reading cover to cover. Baseball Prospectus 2014 provides fantasy players and insiders alike with prescient PECOTA projections, which Sports Illustrated has called "perhaps the game's most accurate projection model." Still, stats are just numbers if you don't see the larger context, and Baseball Prospectus brings together an elit...
The 2024 Prospect Handbook is your guide to the next wave of MLB stars The 2024 Prospect Handbook is your guide to the next wave of MLB stars. With complete scouting reports on more than 900 prospects, the Prospect Handbook is a must-have for superfans as well as fantasy players. Dominate your dynasty league and be the first to know about the stars of the 2020s and early 2030s.
The 2017 Toronto Blue Jays Minor League Handbook updates all of the players in the Blue Jays' minor league system and adds profiles for all of the 2016 draftees as well as the newest players signed for the minor league system. Included in the 2017 edition are: Histories and profiles of all seven North American Blue Jays affiliates including the Buffalo Bisons, New Hampshire Fisher Cats, Dunedin Blue Jays, Lansing Lugnuts, Vancouver Canadians, Bluefield Blue Jays and Gulf Coast League Blue Jays Over 250 player profiles including every player anticipated to play in the Blue Jays' minor league system in 2015. The Handbook includes ticket, travel and city information to help you plan any trips to see the Baby Jays play, complete 2017 minor league schedules, broadcast information to help you follow along with the teams and players from wherever you are.