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Fringes
Updated edition of the #1 Amazon Bestseller LONGLISTED FOR THE WILLIAM HILL SPORTS BOOK OF THE YEAR PRIZE 2020 Sports books tend to detail extraordinary achievements, triumphs against the odds or commemorate World Cup winning captains. This book does not do that. For many, playing professional sport is the Dream Job. Few manage it, very few make it to the top and for the rest, life is very different. This is their story. In Fringes, Ben Mercer invites you to witness life at the outer edges of professional rugby. This is a first hand account of what life is like as a journeyman professional athlete. You play, but to the wider public you don't exist. You earn but you don't drive a flash car. Y...
Export Now
Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating—this book solves these problems, giving you everything you need to grow. The ultimate handbook for any business looking to go global Explains the five essentials of international expansion Written by two experts with years of experience building global businesses around the world Guiding you through the how to's of going global, Export Now is your one-stop resource for expanding your business overseas.
Studies in the History of Culture and Science
An hommage to Gad Freudenthal, this volume offers studies on the history of science and on the role of science in medieval and early-modern Jewish cultures, investigating various aspects of processes of knowledge transfer and scientific cross-cultural contacts,
Do Purpose
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making. Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don't just make something, but change something as well.
Salary Book
None
The 2006 Lebanon Campaign and the Future of Warfare
Hezbollah's conduct of its 2006 campaign in southern Lebanon has become an increasingly important case for the U.S. defense debate. Some see the future of warfare as one of nonstate opponents employing irregular methods, and advocate a sweeping transformation of the U.S. military to meet such threats. Others point to the 2006 campaign as an example of a nonstate actor nevertheless waging a state-like conventional war, and argue that a more traditional U.S. military posture is needed to deal with such enemies in the future. This monograph seeks to inform this debate by examining in detail Hezbollah's conduct of the 2006 campaign. The authors use evidence collected from a series of 36 primary source interviews with Israeli participants in the fighting who were in a position to observe Hezbollah's actual behavior in the field in 2006, coupled with deductive inference from observable Hezbollah behavior in the field to findings for their larger strategic intent for the campaign.
2006 Lebanon Campaign and the Future of Warfare
Hezbollah¿s conduct of its 2006 campaign in southern Lebanon has become an important case for the U.S. defense debate. Some see the future of warfare as one of non-state opponents employing irregular methods, and advocate a transformation of the U.S. military to meet such threats. Others point to the 2006 campaign as an example of a non-state actor waging a state-like conventional war, and argue that a more traditional U.S. military posture is needed to deal with such enemies. This monograph examines Hezbollah¿s conduct of the 2006 campaign. The authors use evidence collected from a series of 36 primary source interviews with Israeli participants in the fighting who were in a position to observe Hezbollah¿s actual behavior in the field.
The People's Peace
The story that began in "Still We Hope" continues in "The People's Peace". The war is over and the next phase of life for the Rosenbaum family is about to begin. Thanks to the Servicemen's Act of 1944 not only David, but his wife and two young children are going to college. The euphoria of the victories in Europe and Japan are about to give way to the reality of life in a college town far from the only home the family has ever known and the painful reminders that, for some, the war may never truly be over.
The Culture of Military Innovation
This book studies the impact of cultural factors on the course of military innovations. One would expect that countries accustomed to similar technologies would undergo analogous changes in their perception of and approach to warfare. However, the intellectual history of the Revolution in Military Affairs (RMA) in Russia, the US, and Israel indicates the opposite. The US developed technology and weaponry for about a decade without reconceptualizing the existing paradigm about the nature of warfare. Soviet 'new theory of victory' represented a conceptualization which chronologically preceded technological procurement. Israel was the first to utilize the weaponry on the battlefield, but was th...
