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Market Mediations
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
Market Mediations
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
Brand Culture
Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.
In Praise of Copying
This book is devoted to a deceptively simple but original argument: that copying is an essential part of being human, that the ability to copy is worthy of celebration, and that, without recognizing how integral copying is to being human, we cannot understand ourselves or the world we live in. In spite of the laws, stigmas, and anxieties attached to it, the word “copying” permeates contemporary culture, shaping discourse on issues from hip hop to digitization to gender reassignment, and is particularly crucial in legal debates concerning intellectual property and copyright. Yet as a philosophical concept, copying remains poorly understood. Working comparatively across cultures and times,...
Marketing Apocalypse
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Humanities and Organizations in Dialogue
Administrative practice and science are currently undergoing a profound reassessment. The terms "stress", "burn-out", or "meaningless jobs" give us an idea of the reasons why the commitment to work is at half-mast today, which is rather worrying for the economic development itself. Faced with the added complexity of various technological, environmental, and geopolitical disruptions, managers are ultimately called upon to completely reinvent the way they work and think. In an attempt to transform our conception of management, the method proposed in Humanities and Organizations in Dialogue: Hermeneutic Inquiries is based on the study of contemporary humanities. Consequently, Ghislain Deslandes comments on numerous essays to provide managers with a unique way of understanding what is happening. The approach reintroduces a measure of philosophical reflexivity into a world where it is all too often absent, in order to understand business administration with new perspectives and new tools, especially in terms of language. It also seeks to better understand how managers should respond, with subtlety and tact, to the socio-economic and environmental challenges facing organizations.
Strategic Management - New Rules for Old Europe
Lecturers and researchers at Saarland University's Europa-Institut present the latest findings and trends of their most important research topics. They discuss the present state of the art in European management, focussing on the areas of marketing & commerce, finance, human resource management & entrepreneurship, as well as European policy.
The Everyday
The Everyday: Experiences, Concepts and Narratives is an inter-disciplinary book problematizing the slippery notion of 'Everyday Life'. Contributing to a tradition of 20th century scholarly work focusing on 'Everyday Life', this book specifically attends to the multiple ways that the quotidian aspects of our day-to-day existence become knotted into situated narratives and concepts. In their depth and breadth, the chapters compiled here all work with an understanding of everyday life that is i...
Business Education and Training
This is the ninth volume in an enlightening series on clashing values in the worlds of business and education. Containing papers co-published with the Oxford Centre for the Study of Values in Education and Business, this volume traces the most recent changes in both areas of study. Through its focus on the latest advances in technology and their impact upon universities and the world market, this work provides insight into current dialogues on values between universities, businesses and technology.
