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Outsourcing of R&D in the Pharmaceutical Industry
This book examines the strategic aspects of outsourcing in relation to the firm. It provides a holistic view of the outsourcing process, starting with conceptualisation, through to implementation and management of the process. Although the book is based on a case study of the pharmaceutical industry, the general principles derived from the Strategic Sourcing Model are generic in nature and the model can be applied to instances of outsourcing in other industries.
The Greek-Turkish Relationship and NATO
This publication shows that the Eastern Mediterranean, having been transformed from a region of secondary importance during the Cold War to one of greater importance for the western interests in the post-Cold War era, is in a state of flux. Despite sporadic periods of rapprochement, tensions between Greece and Turkey still exist. Therefore, one must question the grounds behind the lack of normal relations that exist between these two NATO members and its effects on the NATO organisation as a whole. Hence, this volume has two purposes first, to examine Greek and Turkish foreign, security and defence policies during and after the post-Cold War period and second, to investigate why these policies have been formulated.
The New Players in Life Science Innovation
The global center of gravity in life sciences innovation is rapidly shifting to emerging economies. In The New Players in Life Science Innovation, Tomasz Mroczkowski explains how China and other new economic powers are rapidly gaining leadership positions, and thoroughly assesses the implications. Mroczkowski discusses the sophisticated innovation strategies and reforms these nations have implemented: approaches that don't rely on market forces alone, and are achieving remarkable success. Next, he previews the emerging global "bio-economy," in which life science discoveries will be applied pervasively in markets ranging from health to fuels. As R&D in the West becomes increasingly costly, Mr...
追趕的極限：臺灣的經濟轉型與創新
本書從社會學的角度討論台灣的經濟轉型，指出台灣的產業發展和創新升級已經發展出一種國家模式，稱之為快速跟隨式創新，這種創新是奠基於廠商利用國際產業模組化的機會切入中間段落，並依賴國家機器的政策和公共研發機構的介入，透過利用社會的網絡和聚落關係，來強化這些段落的競爭力。本書也指出台灣這種快速跟隨創新模式與台灣的社會結構相對應，但它也已經走到極限，需要整體配套的改變來突破進一步發展的瓶頸。「追趕的極限」是台灣學界近年來少數能夠綜合現有研究、反省過去、並前瞻未來的力作，是所有關心台灣獨特發展經驗以及未來發展的讀者必須閱讀的書籍。
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
The definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 2...
Wegbereiter der Globalisierung
Die Studie handelt von der Multinationalisierung europäischer Unternehmen im letzten Drittel des 20. Jahrhunderts. Am Beispiel von vier großen Chemiekonzernen (Bayer, Hoechst, Rhône-Poulenc, Akzo) fragt sie in europäisch vergleichender Perspektive nach der Bedeutung von multinationalen Unternehmen für die jüngsten Globalisierungsprozesse und die zunehmende Interdependenz in der Weltwirtschaft. Sie zeigt sie auf, dass sich die unternehmensstrategischen Leitlinien wie auch die politischen und ökonomischen Ordnungsstrukturen ab den 1970er Jahren grundlegend veränderten, und reflektiert die Herausforderungen dieses Strukturwandels.
