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Writing for Impact
Learn the keys to energizing your writing, engaging readers, and breaking out with influence. What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for...
Stairway to Earth: How to Writer a Serious Book
Stairway to Earth: How to Write a Serious Book is a book dedicated to helping authors write superb manuscripts.Veteran book consultant Bill Birchard details his unique 14-step process to writing serious nonfiction. Among the topics covered: How to craft a crisp book message. How to structure an argument into a progression of logical chapters. How to organize a research program and manage a flood of reference documents. How to craft a book proposal that agents and publishers find irresistible. How to draft a superb first, second, and final draft without wasting countless hours in rewriting.For both new and seasoned authors, Stairway to Earth provides the secret for mastering book development. The book is packed with tips and secrets to make the job go easier and quicker. Birchard reveals story after story with insights from years of hands-on experience. For would-be authors who know they are destined to write a book, Stairway is the indispensible guide.
Merchants of Virtue
Merchants of Virtue is about a band of people who determined to make their company a good global citizen. Herman Miller has been looking at some of the critical questions of our time—for the past 35 years. Is sustainable business sustainable? In an age where sustainability is key to future success, businesses must incorporate new strategies towards sustainability in order to give them the competitive edge. But, can employees in global companies make great products, take care of the environment, benefit society, and make good money—all at the same time? The answer, as in so many stories of people working together, comes down to a principle of management. At Herman Miller, sustainability t...
Nature's Keepers
With more than $3.7 billion in assets and annual revenue of $800million, the Nature Conservancy has generated staggering growththat would be the envy of any business. Incorporated in 1951 by a small circle of concerned ecologists, theConservancy has grown financially into the world's largestenvironmental organization. It has one million members--up from500,000 in 1990--and 3,500 employees operating in 50 states and 28countries across the world. Nature's Keepers offers readers an inspirational leadershiptale and management chronicle, as it goes behind the scenes anddetails the inner workings of the Nature Conservancy. Highlightingthe efforts of nine extraordinary leaders, Nature's Keepersexam...
Ethics for the Real World
We often make small ethical compromises for "good" reasons: We lie to a customer because our boss asked us to. We exaggerate our accomplishments on our résumé to get an interview. Temptation blindsides us. And we make snap decisions we regret. Minor ethical lapses can seem harmless, but they instill in us a hard-to-break habit of distorted thinking. Rationalizations drown out our inner voice, and we make up the rules as we go. We lose control of our decisions, fall victim to the temptations and pressures of our situations, taint our characters, and sour business and personal relationships. In Ethics for the Real World, Ronald Howard and Clinton Korver explain how to master the art of ethical decision making by: Identifying potential compromises in your own life Applying distinctions to clarify your ethical thinking Committing in advance to ethical principles Generating creative alternatives to resolve dilemmas Packed with real-life examples, this book gives you practical advice to respond skillfully to life's inevitable ethical challenges. Not only can you make right decisions, you can acquire new habits that will realize the best in yourself and transform your relationships.
Counting what Counts
Definitive advice for African American business owners looking for better answers and new ideas.
The One-minute Meditator
A stress-relieving guide to meditation urges readers to use down time--however brief--to meditate during the average day, teaching simple techniques for adapted this practice to home and work. Original.
Appalachian Trail Design, Construction, and Maintenance
This is the classic, comprehensive manual on how to build a footpath to withstand the beating of 8 million boots a year (some hitting the ground 5 million times), to rest lightly on the land, to preserve the natural resources around it, and to allow a true backcountry experience-all at the same time. It is addressed to those who work on the Appalachian Trail-4,500 volunteers putting in a total of more than 185,000 hours a year-but is used by veteran and novice trail-builders around the world because of the success of the Appalachian Trail system. Illustrated with more than 50 photographs and 100 explanatory drawings, this manual includes design and construction specifications and lists of tools and U.S. suppliers.
The Leader's Dilemma
Drawing on their work on performance management within the ‘beyond budgeting’ movement over the past ten years, including many interviews and case studies, Jeremy Hope, Peter Bunce and Franz Röösli set out in this book an executive guide to building a new management model based on eight key change management issues: 1. Governance: From rules and budgets to purpose and values 2. Success: From fixed targets to relative improvement 3. Organization: From centralized functions to customer-oriented teams 4. Accountability: From narrow targets to holistic success criteria 5. Trust: From central control to local autonomy 6. Transparency: From closed information to open book management 7. Rewar...
Making Sustainability Work
The ultimate "how-to-do-it" guide for corporate leaders, strategists, academics, sustainability consultants, and anyone else with an interest in actually making sustainability work for organizations. An updated edition of a landmark book at a time when a growing number of corporate leaders are asking for urgent help in "getting this done".
