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Strategic pricing is a game-changing process for business-to-business pricing in today’s highly competitive global markets.
It continues to have a significant, positive impact on the profitability of companies that have embraced and employed it effectively. It is not unusual for companies to increase their bottom line by two to three points or more within the first two years after implementation. After all, what company doesn’t want to add another three hundred thousand dollars to the bottom line for every ten million dollars in sales? And the real win is that these companies are also growing their businesses and improving customer satisfaction at the same time.
#B2B ...
In Successful (Happy) Lawyering, authors Lee K. Broekman and Judith Gordon invite practicing and aspiring attorneys to take a close look at their definitions of success. How do we achieve success and balance in both our professional and personal lives? How do we reap the rewards of a successful law practice without developing unhealthy habits and hurting personal relationships along the way? To have it all—...
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There's no doubt that the global market is changing and has significantly changed just within the last five years. Selling used to be about having the best product and the best business practices but now "it's all about relationships," social marketing strategist Ted Rubin proclaims in Ted Rubin on ROR #RonR.
With customers reading reviews upon reviews of products online, asking their friends and followers via social media for product feedback, building and maintaining customer relationships is more important–and easier–than ever. What is your organization's Return on Relationship?
Written by a leading social media marketing strategist, Ted Rubin takes you through how t...
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Includes extra sessions.
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