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Ted Rubin on ROR #RonR
There's no doubt that the global market is changing and has significantly changed just within the last five years. Selling used to be about having the best product and the best business practices but now "it's all about relationships," social marketing strategist Ted Rubin proclaims in Ted Rubin on ROR #RonR.
With customers reading reviews upon reviews of products online, asking their friends and followers via social media for product feedback, building and maintaining customer relationships is more important–and easier–than ever. What is your organization's Return on Relationship?
Written by a leading social media marketing strategist, Ted Rubin takes you through how t...
Ted Rubin on How to Look People in the Eye Digitally
This book is a companion work to Ted Rubin's book, How to Look People in the Eye Digitally. It contains 140 AhaMessages™ that inspire new ways to build relationships online that truly grow and prosper.
In today's digital world it's all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates and text messages where it's easy to let a connection or a conversation fall through the cracks. We're super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people.
In Ted Rubin on Ho...
Rocking Qualitative Social Science
Unlike other athletes, the rock climber tends to disregard established norms of style and technique, doing whatever she needs to do to get to the next foothold. This figure provides an apt analogy for the scholar at the center of this unique book. In Rocking Qualitative Social Science, Ashley Rubin provides an entertaining treatise, corrective vision, and rigorously informative guidebook for qualitative research methods that have long been dismissed in deference to traditional scientific methods. Recognizing the steep challenges facing many, especially junior, social science scholars who struggle to adapt their research models to narrowly defined notions of "right," Rubin argues that properl...
Outer Order Inner Calm
THE NEW YORK TIMES BESTSELLER 'MOVE OVER, MARIE KONDO' Washington Post 'EXCELLENT' Telegraph 'YOU WILL FEEL LIKE YOU CAN TAKE ON THE WORLD' Grazia 'WISHING I HAD A RUBIN TO HELP ME MAKE SENSE OF MY BELONGINGS' Red 'DECLUTTER YOUR WAY TO HAPPINESS' Good Housekeeping In the context of a happy life, a messy desk or a crowded wardrobe is a trivial problem - yet Gretchen Rubin found that getting control of our stuff makes us feel more in control of our lives. Ask yourself: DO I NEED IT? DO I LOVE IT? DO I USE IT? With 150 concrete clutter-clearing ideas, insights, strategies, and sometimes surprising tips, Gretchen tackles the key challenges of creating outer order by explaining how to 'make choi...
Boys' Life
Boys' Life is the official youth magazine for the Boy Scouts of America. Published since 1911, it contains a proven mix of news, nature, sports, history, fiction, science, comics, and Scouting.
Brand Intervention
"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
Turncoats & True Believers
Doves, Authoritarians or Protestors, Skeptics or Pragmatists are examined in biographical vignettes of such fascinating people as Bertrand Russell, Adolph Hitler, Linus Pauling, and Ayn Rand. The lives of Jerry Rubin and Abbie Hoffman illustrate how people with similar values can follow different scripts, one ending in tragedy, the other transformation. The lives of Betty Friedan, Kate Millet, and Phyllis Schlafly show how different life scripts lead to varying.
Model Airplanes are Decadent and Depraved
Model Airplanes are Decadent and Depraved tells the story of the American glue-sniffing epidemic of the 1960s, from the first reports of use to the unsuccessful crusade for federal legislation in the early 1970s. The human obsession with inhalation for intoxication has deep roots, from the oracle at Delphi to Judaic biblical ritual. The discovery of nitrous oxide, ether, and chloroform in the late eighteenth and early nineteenth centuries and the later development of paint thinners, varnishes, lighter fluid, polishes, and dry-cleaning supplies provided a variety of publicly available products with organic solvents that could be inhaled for some range of hallucinogenic or intoxicating effect....
