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Dr. Bodo Schwieger describes the implementation and evaluation of an innovative service: One-Way and Open-End Car-Sharing. A field test offered gasoline vehicles in a One-Way rental scheme within an urban environment: 25 Smart vehicles were based at 8 stations and available to 4,000 car-sharing customers. This service is being analyzed for efficiency and customer reactions. In a second step, other car-sharing companies in Hamburg (Germany), Seattle (Washington), Kyoto and Tokyo (Japan) are analyzed for their approaches to improving their services. Car-sharing has recently become a highly relevant topic with the fast expansion of major providers such as car2go, DriveNow and Quicar. The author applies the methods of "service engineering." This approach combines technological competence, marketing know-how and customer analysis. This book delivers densely accumulated information for anyone who is involved in introducing and developing new services, either within transportation or related branches. The book is based on the author's dissertation at the Technical University of Berlin.
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The main topic of this book is the introduction of a new mobility service: One-Way and Open-End car-sharing. Dr. Bodo Schwieger describes a process starting from the anticipation and measurement of customer's needs to the introduction of innovative services. The described field test is second to none, as it offers gasoline vehicles in a One-Way rental scheme within an urban environment: 25 Smart vehicles were based at 8 stations and available to 4,000 car-sharing customers. This service is being analyzed for efficiency and customer reactions. In a second step, other car-sharing companies in Hamburg (Germany), Seattle (Washington), Kyoto and Tokyo (Japan) are analyzed for their approaches to ...
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Far from being mere antiquarian or sentimental curiosities, the rebuilt or reused fortresses of the Rhine reflect major changes in Germany and Europe during the nineteenth and early twentieth centuries. Taylor begins The Castles of the Rhine with a synopsis of the major political, social and intellectual changes that influenced castle rebuilding in the nineteenth century. He then focuses on selected castles, describing their turbulent histories from the time of their original construction, through their destruction or decay, to their rediscovery in the 1800s and their continued preservation today. Reading this book is equivalent to looking at history though a romantic-nationalist kaleidoscope. Amply illustrated with maps and photographs, The Castles of the Rhine is a wonderful companion for anyone with dreams or experience of journeying along the Rhine.
Basing his study on literature and film, the author presents the exploits and images of U-boats and their intrepid crews.
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