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The Discursive Power of Memes in Digital Culture
  • Language: en
  • Pages: 215

The Discursive Power of Memes in Digital Culture

  • Type: Book
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  • Published: 2019-02-25
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  • Publisher: Routledge

Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.

Icons: My Inspiration. My Motivation. My Obsession.
  • Language: en
  • Pages: 546

Icons: My Inspiration. My Motivation. My Obsession.

With a foreword by Eddy Merckx The world of professional cycling is fraught with fierce competition, fervent dedication and unerring ambition, and only a handful of competitors reach iconic status. Among them is Sir Bradley Wiggins – a man uniquely placed to reflect on the history of this remarkable sport and its unforgettable titans.

My Time
  • Language: en
  • Pages: 324

My Time

Bradley Wiggins recounts his journey through his success as the first ever British winner of the Tour de France, and on to his victory at the 2012 London Olympics.

Approaches to Internet Pragmatics
  • Language: en
  • Pages: 358

Approaches to Internet Pragmatics

Internet-mediated communication is pervasive nowadays, in an age in which many people shy away from physical settings and often rely, instead, on social media and messaging apps for their everyday communicative needs. Since pragmatics deals with communication in context and how more gets communicated than is said (or typed), applications of this linguistic perspective to internet communication, under the umbrella label of internet pragmatics, are not only welcome, but necessary. The volume covers straightforward applications of pragmatic phenomena to internet interactions, as happens with speech acts and contextualization, and internet-specific kinds of communication such as the one taking place on WhatsApp, WeChat and Twitter. This collection also addresses the role of emoticons and emoji in typed-text dialogues and the importance of “physical place” in internet interactions (exhibiting an interplay of online-offline environments), as is the case in the role of place in locative media and in broader place-related communication, as in migration.

Memes in Digital Culture
  • Language: en
  • Pages: 211

Memes in Digital Culture

  • Type: Book
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  • Published: 2013-10-04
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  • Publisher: MIT Press

Taking “Gangnam Style” seriously: what Internet memes can tell us about digital culture. In December 2012, the exuberant video “Gangnam Style” became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video—“Mitt Romney Style,” “NASA Johnson Style,” “Egyptian Style,” and many others. “Gangnam Style” (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman inv...

Ethics
  • Language: en
  • Pages: 414

Ethics

Almost every thoughtful person wonders at some time why morality says what it says and how, if at all, it speaks to us. David Wiggins surveys the answers most commonly proposed for such questions--and does so in a way that the thinking reader, increasingly perplexed by the everyday problem of moral philosophy, can follow. His work is thus an introduction to ethics that presupposes nothing more than the reader's willingness to read philosophical proposals closely and literally. Gathering insights from Hume, Kant, the utilitarians, and a twentieth-century assortment of post-utilitarian thinkers, and drawing on sources as diverse as Aristotle, Simone Weil, and Philippa Foot, Wiggins points to t...

Spreadable Media
  • Language: en
  • Pages: 398

Spreadable Media

  • Type: Book
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  • Published: 2018-04-03
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  • Publisher: NYU Press

"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.

Romanland
  • Language: en
  • Pages: 393

Romanland

A leading historian argues that in the empire we know as Byzantium, the Greek-speaking population was actually Roman, and scholars have deliberately mislabeled their ethnicity for the past two centuries for political reasons. Was there ever such a thing as Byzantium? Certainly no emperor ever called himself “Byzantine.” And while the identities of minorities in the eastern empire are clear—contemporaries speak of Slavs, Bulgarians, Armenians, Jews, and Muslims—that of the ruling majority remains obscured behind a name made up by later generations. Historical evidence tells us unequivocally that Byzantium’s ethnic majority, no less than the ruler of Constantinople, would have identi...

Inside Team Sky
  • Language: en
  • Pages: 352

Inside Team Sky

The inside story of Team Sky's challenge for the 2013 Tour de France. After the victory of Bradley Wiggins and Team Sky in the 2012 Tour de France, the pressure was on the team to repeat their success in 2013. When Wiggins had to pull out of the defence of his yellow jersey, attention moved to Chris Froome, who had finished as runner-up the year before. Could he bring about back-to-back victories for the UK and for Team Sky? With team principal Sir Dave Brailsford at the helm, the levels of expectation were high. Nothing less than a win would do. Embedded within the team was top sportswriter David Walsh, who had been covering the sport for four decades. The Sunday Times writer had done more than any other journalist to reveal the lies of Lance Armstrong, he has the reputation for exposing the dark secrets that cycling would want to keep hidden. His inside story, from how Team Sky prepared for the Tour de France through to Froome's emphatic victory, is supported by insights from all the key members of the team, and provides a definitive account of a dramatic race that gripped cycling fans around the world.