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ColorWise
Data has become the most powerful tool in business today, and telling its story effectively is critical. Yet one of the best communicators—color—is the most neglected tool in data visualization. With this book, DATAcated founder Kate Strachnyi provides the ultimate guide to the correct use of color for representing data in graphs, charts, tables, and infographics. Ideal for data and business analysts, data scientists, and others who design infographics and data visualizations, this practical resource explores color tips and tricks, including the theories behind them and why they work the way they do. ColorWise covers the psychology, history, and culture of many different colors. This boo...
Journey to Data Scientist
When author Kate Strachnyi wanted to learn more about data science, she went straight to the source. In a series of more than twenty interviews, she asks leading data scientists questions about starting in the field and the future of the industry. With their stories, learn about the many different positions available for data scientists, the criteria recruiters look for when hiring, the best options for building your portfolio, the recruitment and interviewing process, the typical workday for a data scientist, the changing industry and its impact on other industries, the wide variety of projects that use data science, and the skills that can complement and improve your work. Strachnyi's interview subjects include team members from some of the world's largest organizations, including LinkedIn, Pinterest, Bloomberg, and IBM. These men and women graciously explain how they fell in love with data science and list the must-have skills that would make you an invaluable member of a team. Their advice gives you invaluable insight into the world of data science and the best ways you yourself can contribute to amazing research projects and the development of new technology.
Mothers of Data Science
When authors Kate Strachnyi & Kristen Kehrer wanted to learn about experiences from other mothers in data science, they went straight to the source.In a series of ten in-depth interviews, they ask leading mothers in data science questions about their experiences. The interview subjects include some of the world's most inspirational individuals, including: -Alice Zhao, mother of two small children and data science instructor at Metis. She is passionate about teaching (making complex things easy to understand) and supporting women in STEM. -Carla Gentry, grandmother, mother of two adult sons and a mathematician/economist. Owner and data scientist at Analytical Solution. She has worked in the f...
Mastering Tableau 2021
Build, design, and improve advanced business intelligence solutions using Tableau's latest features, including Tableau Prep Builder, Tableau Hyper, and Tableau Server Key FeaturesMaster new features in Tableau 2021 to solve real-world analytics challengesPerform geo-spatial, time series, and self-service analytics using real-life examplesBuild and publish dashboards and explore storytelling using Python and R integration supportBook Description Tableau is one of the leading business intelligence (BI) tools that can help you solve data analysis challenges. With this book, you will master Tableau's features and offerings in various paradigms of the BI domain. Updated with fresh topics includin...
Fundamentals of Data Engineering
Data engineering has grown rapidly in the past decade, leaving many software engineers, data scientists, and analysts looking for a comprehensive view of this practice. With this practical book, you'll learn how to plan and build systems to serve the needs of your organization and customers by evaluating the best technologies available through the framework of the data engineering lifecycle. Authors Joe Reis and Matt Housley walk you through the data engineering lifecycle and show you how to stitch together a variety of cloud technologies to serve the needs of downstream data consumers. You'll understand how to apply the concepts of data generation, ingestion, orchestration, transformation, ...
Data Science and Business Intelligence
A professional, no matter what area he belongs to, I believe, should never think that his truth is definitive or that his way of doing or solving something is the best. And, logically, I had to get it right and wrong to reach this simple conclusion. Now, what does that have to do with the purpose of this book? This book that I have gathered important tips and advice from an elite of data science professionals from various sectors and reputable experience? After I've worked on hundreds of consulting projects and implementation of best practices in Relationship Marketing (CRM), Business Intelligence (BI) and Customer Experience (CX), as well as countless Information Technology projects, one tr...
Leading from Under the Sword of Damocles
Globalization trends and the rapid pace of technological innovations have introduced unprecedented change and uncertainty. For unprepared businesses, the drivers of the Fourth Industrial Revolution will become a constant source of surprise and crises will unfold at an ever-increasing rate. To thrive under these conditions, companies must adopt new risk management technologies and practices that enable business leaders to better anticipate and adjust to changing dynamics. This book helps readers understand how algorithm-based predictive and prescriptive analytics principles can be used to control risk in today’s dynamic business environment. It serves as a reference guide for business leade...
Business 101 for the Data Professional
This new book from bestselling author Jordan Morrow empowers data professionals to work and operate more effectively in an organizational setting, equipping them with key business knowledge and skills. It is vital for data professionals to understand the business needs and outcomes of the organizations they work and collaborate effectively with non-technical colleagues. Business 101 for the Data Professional is the definitive guide for data professionals looking to upskill their organizational effectiveness and enhance their career prospects. From business strategy to different business areas such as product, marketing, sales and operations to data monetization and value, the book explains h...
Artificial Intelligence
In the business world, the very term artificial intelligence (AI) is shrouded in mystery. For some, it’s the brains behind a robotic apocalypse. For others, it provides hope for a better society with self-driving cars, food security, and medical breakthroughs. But what about for businesses? For most executives , the term “AI” is vague, confusing, and although intriguing, it seems unapproachable. Artificial Intelligence: An Executive Guide to Make AI Work for Your Business is designed for non-experts—it’s for business teams, business leaders, and executives who never seem to have enough time in the day to learn about the latest technology trends. TinyTechGuides™ are meant to be re...
Present Beyond Measure
Are you suffering from Data Presentation Zombification? Billions of dollars and thousands of hours are lost every year during ineffective business meetings worldwide. Data practitioners painstakingly present their valuable analytical insights, only to fall flat, inspiring more yawns than yeses. In Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action, Lea Pica provides a 4-phase, step-by-step blueprint for planning, designing, visualizing, and delivering compelling data storytelling in business presentations. Following her blueprint, you will learn how to use neuroscience and cinematic storytelling techniques to galvanize your stakeholders into action. By th...
