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Go Long
In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.
The Plot to Save the Planet
American entrepreneurs, corporate tycoons, and financiers are plotting what they do best—creating new industries that change the world and making billions in the process—a plot that will ultimately save the planet. The Plot to Save the Planet is an illuminating and inspiring look at the “conspiracy” to make green technology the Silicon Valley of the twenty-first century—the creator of massive numbers of jobs and huge amounts of wealth. Suddenly, the ugly mudslinging between environmentalists and big business has abated, and these two previously opposed forces are now strange bedfellows in a race to head off climate change. How is this new frontier being shaped? Brian Dumaine is you...
Being the Boss
An interesting and informative book exploring leadership and the exercise of power in business organizations.
Outside the Wire
A riveting collection of thirty-eight narratives by American soldiers serving in Afghanistan, Outside the Wire offers a powerful evocation of everyday life in a war zone. Christine Dumaine Leche--a writing instructor who left her home and family to teach at Bagram Air Base and a forward operating base near the volatile Afghan-Pakistani border--encouraged these deeply personal reflections, which demonstrate the power of writing to battle the most traumatic of experiences. The soldiers whose words fill this book often met for class with Leche under extreme circumstances and in challenging conditions, some having just returned from dangerous combat missions, others having spent the day in firef...
The Shock of the News
How did the events of September 11, 2001 come to be thought of as 9/11? The Shock of the News is an authoritative account of post-9/11 political and social processes, offering an in-depth analysis of the media coverage of this momentous event. Brian Monahan demonstrates how 9/11 has been transformed into a morality tale centered on patriotism, victimization, and heroes. Introducing the idea of “public drama” as a way of making sense of how media processed and packaged the 9/11 attacks for their audiences, Monahan not only illuminates how and why the coverage took shape as it did, but also provides us with new insights into the social, cultural, and political consequences of the attacks and their aftermath. Monahan explains how and why 9/11 became such a potent symbol, exploring how meanings and symbols get created, reinforced, and disseminated in modern society. Ultimately, Monahan offers an important new understanding of this singular event of our time, and his compelling narrative brings the momentous events back into focus.
The Billion Dollar BET
Praise for The Billion Dollar BET "In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnson's cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as valuable a cultural as business history." --James B. Stewart Pulitzer Prize-winning journalist and bestselling author of DisneyWar, Den of Thieves, and Heart of a Soldier "Like or dislike? Agree or disagree? Bob Johnson's richly varied and fascinating life presses you against the window that Brett Pulley opens widely." --Bernard Shaw retired CNN anchor "Through his BET network, Bob Johnson reached the pinnacle of capitalism, the billionaire boys club, in the spirit of legions of driven, American moguls . . . Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur." --Teri Agins Senior Special Writer, the Wall Street Journal, and author of The End of Fashion: How Marketing Changed the Clothing Business Forever
Quality Control for Profit
Epilogue: Quality Control in the Twenty-First Century -- Appendix 1: Table of Factors for Quality Control Applications -- Appendix 2: Areas Under the Normal Curve- Detailed Table -- Appendix 3: Table of Random Numbers -- Glossary -- Bibliography -- Index
And the Shofar Blew
A relevant and timely novel by the New York Times bestselling author of Redeeming Love and The Masterpiece. He seemed like the perfect pastor to lead Centerville Christian Church. She was the perfect pastor’s wife. When Paul Hudson accepted the call to pastor the struggling church, he had no idea what to expect. But it didn’t take long for Paul to turn Centerville Christian Church around. Attendance was up-way up. Everything was going so well. If only his wife could see it that way. Still, he tried not to let her quiet presence disturb him. She knew something wasn’t right, and it hadn’t been for a long time. . . . Eunice closed the bedroom door quietly and knelt beside her bed. “I...
Marketing Services
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and delivered intact to customers. Though an innovative service concept may give a company an initial edge, superior quality is vital to sustaining success. Berry and Parasuraman show that inspired leadership, a customer-minded corporate cul...
