Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Strategic Public Relations Management
Text helps readers move from a tactical public relations approach to a strategic management style, based on skillful use of research and planning techniques. For public relations management and communication campaigns courses and public relations practit
Strategic Public Relations Management
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
Strategic Public Relations Management
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: New examples on the effective use of digital communication and online research tools; Updated guidance on researching using digital tools and social media; New examples that provide a more accessible pathway to ...
Attack Politics
This second edition of Attack Politics updates Emmett Buell and Lee Sigelman's highly regarded study of negativity in presidential campaigns since 1960 with a substantial new chapter on the 2008 contest between Barack Obama and John McCain. That campaign, the authors contend, proved to be the least negative in the last half century and reinforces their central argument that these campaigns have actually not grown "dirtier" and more negative since the election of JFK. In this new edition, Buell and Sigelman address the same questions that guided their research in the original book. Who attacked whom? How frequently? On what issues? In what ways? And at what point in the race? They also update...
Campaigning for Hearts and Minds
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated b...
The Press
With the guidance of editors Geneva Overholser and Kathleen Hall Jamieson, this superb collection of essays--written by the nation's leading authorities on journalism--illuminates the role of the press in a democracy, investigating alternative models used throughout world history to better understand how the American press has evolved into what it is today. The book also examines the history, identity, roles, and future of the American press, with an emphasis on topics of concern to both practitioners and consumers of American media.
Conventional Wisdom and American Elections
During every election cycle, political observers generate a seemingly limitless supply of theories, opinions, and predictions. Unfortunately, many of these assertions oversimplify complex subjects or overhype the latest political fads. Inevitably, some misinformation becomes part of the conventional wisdom about American elections. The objective of Conventional Wisdom and American Elections: Exploding Myths, Exploring Misconceptions is to bring clarity to several of these subjects. For example, it is now commonplace for commentators to emphasize the negative tactics and practices of the campaigns of presidential candidates. In 2016, some commentators suggested that the presidential campaign ...
Controversies in Media Ethics
Offers alternate perspectives on a variety of issues. This title includes chapters that present two opposing viewpoints, followed by commentary. It covers issues that are of greatest concern in media, including: privacy, violence, pornography, and advertising content.
News on the Right
From the National Review to Breitbart, from Fox News to Rush Limbaugh, conservative news is an inescapable feature of modern politics. Since the early days of mass communication, right-wing media producers have blended reporting with commentary, narrating the news of the day from a perspective informed by conservative worldviews and partisanship. News on the Right seeks to initiate a new interdisciplinary field of scholarly research focused on the study of right-wing media and conservative news. Editors Anthony Nadler and A.J. Bauer gather a range of voices, presenting an interdisciplinary investigation into the practices and patterns of meaning-making in the production, circulation, and con...
Maryland Politics and Political Communication, 1950-2005
Maryland Politics and Political Communication, 1950-2005 is not a survey of all that occurred between 1950 and 2005. Rather, this book focuses on a set of interesting political events in which communication is a very important variable. These events, be they elections or episodes of governance, are also_arguably_the most dramatic ones during the period.
