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Designing Health Messages
The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design
Strategic Public Relations Management
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
Strategic Public Relations Management
Text helps readers move from a tactical public relations approach to a strategic management style, based on skillful use of research and planning techniques. For public relations management and communication campaigns courses and public relations practit
Media Messages and Public Health
Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes: Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues. Measurement challenges posed by the broad range of media. Use of content analysis across multiple media types. The potential for individual differences in audience interpretation of message content. Case studies that examine p...
Engaging the Public
This volume of original essays by leading political scientists and media scholars examines the nature of political disengagement among the public and offers concrete solutions for how the government and media can stimulate public engagement in the political process.
Parents and Children Communicating with Society
The volume opens a new frontier in parent-child communication research as it brings together veteran researchers and newcomers to explore the communication of parents and children as they create relationships outside the family. The chapters herein examine communication processes and problems of parents and children as they interact with childcare, healthcare, education, and youth sports; investigate the unique challenges facing various types of families as they communicate outside the family (e.g., stepfamilies and gay/lesbian/bisexual families); and consider the role of media in family relationships outside of home. The primary audiences for the volume includes scholars, researchers and gr...
Civic Hope
Based on a highly original analysis of 10,000 letters to the editor from 1948 through the present, Civic Hope is the most capacious history to date of what ordinary Americans think about politics and how they engage in argument.
The Routledge International Handbook of Children, Adolescents and Media
The roles that media play in the lives of children and adolescents, as well as their potential implications for their cognitive, emotional, social and behavioral development, have attracted growing research attention in a variety of disciplines. The Routledge International Handbook of Children, Adolescents and Media analyses a broad range of complementary areas of study, including children as media consumers, children as active participants in media making, and representations of children in the media. The handbook presents a collection that spans a variety of disciplines including developmental psychology, media studies, public health, education, feminist studies and the sociology of childh...
International Handbook of Media Literacy Education
At the forefront in its field, this Handbook examines the theoretical, conceptual, pedagogical and methodological development of media literacy education and research around the world. Building on traditional media literacy frameworks in critical analysis, evaluation, and assessment, it incorporates new literacies emerging around connective technologies, mobile platforms, and social networks. A global perspective rather than a Western-centric point of view is explicitly highlighted, with contributors from all continents, to show the empirical research being done at the intersection of media, education, and engagement in daily life. Structured around five themes—Educational Interventions; Safeguarding/Data and Online Privacy; Engagement in Civic Life; Media, Creativity and Production; Digital Media Literacy—the volume as a whole emphasizes the competencies needed to engage in meaningful participation in digital culture.
Beer in Health and Disease Prevention
Beer in Health and Disease Prevention is the single comprehensive volume needed to understand beer and beer-related science. Presenting both the concerns and problems of beer consumption as well as the emerging evidence of benefit, this book offers a balanced view of today's findings and the potential of tomorrow's research. Just as wine in moderation has been proposed to promote health, research is showing that beer – and the ingredients in beer – can have similar impact on improving health, and in some instances preventing disease. This book addresses the impact of beer and beer ingredients on cancers, cardiovascular disease, anti-oxidant benefits, and other health related concerns. It...
