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The Character of the Customer
A typo in a help wanted ad results in Constantin Stanislavski being cast in the role of Marketing Director for a company in transition. Stanislavski, through the contrived alter-ego of Stan Islavski, is tasked by the company’s CEO with using the techniques of his Method to turn around the marketing department and reconnect the company its products and its services with its customers and markets. The one condition of his assignment, however, is that he cannot reveal his true identity until after his team’s new marketing plan is presented to the company’s senior management and board just three months later. Using the principles of his Method Acting technique, Stan sets out to help the co...
Warlow's Stroke
A practical textbook, based on a problem-oriented workflow, that will improve patients' likelihood of full recovery from stroke and prevent future strokes from occurring Stroke is the leading cause of adult disability and is in the top five causes of death globally. Warlow's Stroke: Practical Management, 4th Edition takes a problem-oriented approach and addresses the questions posed by a stroke patient in the order they are likely to present in clinical practice, for instance, 'Is it a stroke?', 'What sort of stroke?', 'What caused it?', and 'What can be done about it?'. Beginning with chapters phrased as questions, the book walks the reader through a standard clinical workflow, exploring th...
Special Issues in Hypertension
This book is not intended as a full detailed report on hypertension and related disorders, but instead focuses on particular issues in hypertension. It looks at emerging recently described forms of hypertension that are frequently encountered in clinical practice (prehypertension, white-coat and masked hypertension, hypertension in the elderly) and discusses novel aspects of target organ disease (for example, cognitive impairment, dementia, and sexual dysfunction), and changing concepts in the management of hypertension and antihypertensive pharmacotherapy. It also looks at specific topics that are rarely discussed in books, including hypertension control in postmenopausal women on hormonal replacement therapy, Ramadan fasting, painful inflammatory disorders, and aldosterone escape. Finally, it examines newer cardiovascular risk factors (for example, uric acid, circadian blood pressure changes, blood pressure variability).
Evidence-Based Cardiology
This second editionis a ground-breaking clinical text with a strong emphasis on rigorous evidence. Leaders in the field discuss best practice in the light of systematic reviews and randomised control trials, and how best to treat where the information is less clear. Case histories provide intriguing discussions on how to apply the evidence in real life situations. Evidence-based Cardiology also includes free access to the latest evidence, which is automatically posted on a companion website.
Neurovascular Neuropsychology
Neurovascular diseases and conditions, and their associated risk factors, represent a significant cause of cognitive disability in the United States and throughout the world. In the USA alone there are 750,000 new strokes each year, representing the number one cause of disability in the country. Hypertension, found in approximately 50 million Americans, has been shown to be associated with alterations of cognitive function, even in the absence of stroke and dementia. Recent studies of neurovascular disease have now revealed that neuropsychological function may be a more sensitive measure of brain integrity than coordination, motor or sensory function and correlates will with functional outcome measures. Neurovascular Neuropsychology focuses on focal and diffuse neurovascular disease in addition to systemic conditions in which cognition and behavior have been uniquely associated with different pathologic states. With an increasing number of patients being treated by healthcare professionals, Neurovascular Neuropsychology will prove to be a strong reference to consult in regards to neuropsychological syndromes.
Disorders of Blood Pressure Regulation
This book aims to present a comprehensive classification of hypertensive phenotypes based on underlying target organ involvement. Particular emphasis is placed on review and assessment of clinical presentation, pathophysiologic mechanisms, and possible specific therapeutic options for each hypertension phenotype. Several of these phenotypes are well known and well described in the literature, such as prehypertension, white coat and masked hypertension, isolated systolic hypertension, renovascular hypertension, endocrine hypertension, pediatric hypertension, and gestational hypertension. Other hypertension phenotypes, however, are not widely recognized, being reported only in special reviews;...
A Lot Like Family
Her second chance comes with strings—him Navy veteran Hudson Rafferty is fine being alone with his nightmares and what’s left of his soul. He’s not fine with Ember Nixon calling dibs on the space in downtown Superstition Springs that he’s earmarked for his new restaurant. She’s the one woman he can’t ignore, the one woman who pushes past his carefully constructed boundaries—and the one woman who seems to accept his quirks. Ember left Superstition Springs at seventeen, pregnant and disgraced. She never dreamed she’d be back with a special-needs seven-year-old in tow. Or that Aunt Serenity’s love prediction would say a partnership with Hudson Rafferty is the only way she’ll...
The Theatre of Love
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Katane
A tale about the city and the volcano. The Sicilian word katane means "grater, flaying knife, skinning place" or a "crude tool apt to pare". Other translations of the name are "harsh lands", "uneven ground", "sharp stones", or "rugged or rough soil". The latter etymologies are easily justifiable since, for many centuries following an eruption of the Etna volcano, the city of Catania has always been rebuilt within its, often polluted, black-lava landscape.
Tourism and the Night
Over recent decades, municipal authorities have promoted their cities as places boasting desirable night-time activities. Light festivals, museum lates, nightclubbing, and night markets extend the typical tourist experience into the night and have become a key part of the way some cities are branded. This anthology draws together research addressing the relationship between tourism and the night, facilitating a better understanding of nocturnal city destinations. Tourism and the Night: Rethinking Nocturnal Destinations covers an array of different tourist activities taking place at night and a range of European cities. The challenges facing late-night workers, the relationship between touris...
