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MY INVISIBLE Bubble
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The Stock Market Boom and Crash of 1929 Was Not a Bubble
In the aftermath of the stock market crash of 1929, Yale University Economics Professor Irving Fisher remained steadfast in his view that the boom in prices had been warranted, pointing to the myriad innovations of the 1920s, including the introduction of the electric unit drive and utility-supplied power. Dismissed by most, this view has since given way to Alan Greenspan’s view of irrational exuberance. This book presents a series of contemporary and period writings which rehabilitate the fundamentals view, showing why Irving Fisher was right. Whereas Fisher was unable to provide a convincing narrative for the crash, these writings point to the Hoover Administration’s tariff initiative, the Smoot-Hawley Tariff Bill, as the key element which contributed to both the boom and the crash.
Self-Publishing for Beginners
Software to help prepare a manuscript and conduct research. Ways to edit and proofread plus the cataloguing, copyright and legal stuff. How to publish and market print books and sell online. How to prepare eBooks and the self-publishing alternatives. Learn about pricing and how to sell through resellers.
Hello Gecko!
Kids - find out what makes the Gecko so special in this colourful picture book. Discover all sorts of fun facts to learn and share about this amazing animal. It's all in this introductory book about the largest group of lizards in the world. All kinds of information about geckos is covered in Hello Gecko!, including what the name "gecko" means, where geckos live, their lifecycle, and the many ways in which they can vary in appearance. Some key, special features that geckos have are also explored, along with what they like to eat. If you are considering having a gecko as a pet, there is even a little bit of advice about how best to go about providing the right home for your new, reptilian friend, and which kind of gecko is best for beginners and more experienced owners. Wouldn't it be great to be the "expert" on geckos among your friends, kids? You can surprise and intrigue them with all the fascinating facts you will learn in Hello Gecko! about the world's favourite lizard. Inside this book you will discover: --The gecko's special "stickability" --The unique way these lizards communicate --How geckos have four ways to reproduce --And much more!
TurnKey Publishing
With today's publishing technology and the Internet, it has never been easierto publish one's own books. This unconventional, revealing book is a completeguide to the process.
The Brand Bubble
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics...
In the Bubble
How to design a world in which we rely less on stuff, and more on people. We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our lives? So asks author John Thackara in his new book, In the Bubble: Designing for a Complex World. These are tough questions for the pushers of technology to answer. Our economic system is centered on technology, so it would be no small matter if "tech" ceased to be an end-in-itself in our daily lives. Technology is not going to go away, but the time to discuss the end it will serve is before we deploy it, not after. We need to ask what purpose will be served by th...
Earth and Me
Brimming with kid-friendly activities, this book helps young children understand the natural world around them and how their actions can affect the environment. Nine lessons cover the sun, water, air, soil, trees and plants, endangered species, litter, noise, and recycling. Each chapter begins with stories, poems, or songs to introduce the topic. Thoughts to ponder, discussion questions, and cross-curricular projects follow. The lessons conclude with activities parents can do at home to reinforce and expand upon what students have learned at school. Grades K-2. Bibliography. Illustrated. Good Year Books. 159 pages.
Too Many Bubbles
A hilarious, rhyming adventure that all starts with washing the dog . . . perfect for getting even the most reluctant bathers excited about bathtime! It's time to bathe the dog, but be careful with the bubble bath . . . Uh oh! Before you know it, the dog's escaped and there are bubbles everywhere – in the hallway, down the street and even in the zoo! But who's going to clean up all this mess, and what will Mum say? Find out in this riotous, rhyming story, which is great fun to read aloud, from the fabulous new pairing, YouTube superstar David Gibb, and Dan Taylor, who has written and illustrated several titles in Campbell's First Stories series, including Cinderella and Hansel and Gretel.
A Book in the Hand
As we find ourselves in a technological revolution and the computer screen takes over the printed page, the history of the book has become a subject of study throughout the world. This collection of 15 essays looks at at a wide variety of topics from the history of the printed word in New Zealand.
