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Personal Selling
Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.
Index Medicus
Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.
Equine Reproductive Physiology, Breeding and Stud Management, 5th Edition
Equine Reproductive Physiology Breeding and Stud Management, 5th Edition provides a thorough grounding in equine reproductive anatomy and physiology and applies it to all aspects of breeding and stud management. This includes detailed coverage of the management of mares, stallions and foals, as well as stud management practicalities such as infertility, artificial insemination and advanced reproductive techniques. This textbook, which has been updated throughout with additional material and references, continues to provide an authoritative treatise on equine reproduction for students, practising veterinary surgeons and stud managers.
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