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CBC
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Missed Opportunities
In Missed Opportunities, Marc Raboy reveals the short-sightedness behind the traditional view of Canadian broadcasting policy as an instrument for promoting a national identity and culture. He argues that Canadian broadcasting policy has served as a political instrument for reinforcing a certain image of Canada against insurgent challenges, such as maintaining the image of Canada as a political entity distinct from the United States and acting against internal threats, most notably from Quebec. It has served as a vehicle for the development of private broadcasting industries and to further the general interests of the Canadian state. Most of the time, Raboy maintains, this policy has been the object of vigorous public dispute.
In the News, 3rd edition
Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.
Mirror Images
Take an unusual and wry look at the mass media by joining an industry insider who recalls the high and low points of an almost forty-year career. Alan J. Yates, a media professional and academic, dissects the media business as a consumer, theorist, and participant. He observes that we tend to be literate when it comes to information technology but often illiterate regarding media process and impact. As Yates looks back over his career, he shares personal anecdotes and lessons learned on the front lines of the business. He also examines a multitude of issues, including: various connotations of the truth; ways to improve the training of media professionals; strategies to break into the news business and further your career. The physical nature and infrastructure of the media constantly changes, and as technology becomes faster, smaller, and handier, the media can begin to have insidious influences. Yates emphasizes the importance of knowing what to guard against in this fast-changing world. Whether you are an observer of the media, a participant, or a student, in Mirror Images youll find an honest assessment of the medias history, future, and impact on the world.
In the News, 2nd edition
Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.
Fundamentals of Public Relations and Marketing Communications in Canada
Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors.
Communication History in Canada
A distinctive blend of history, geography, government, economics, and biculturalism meant that communication systems and the mass media evolved differently in Canada than in either the United States or Europe. Bringing together twenty-six articles that range in subject from colonial newspapers in the early 1800s to music television in the 1980s, Communication History in Canada provides the historical foundation for a thorough contextual analysis of modern-day media and communication in this country. From Marshall McLuhan and Harold Innis to Mary Vipond and Will Straw, the authors in this volume represent a wide cross-section of disciplines, including history, communication studies, sociology...
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