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Wonder and Skepticism in the Middle Ages
Wonder and Skepticism in the Middle Ages explores the response by medieval society to tales of marvels and the supernatural, which ranged from firm belief to outright rejection, and asks why the believers believed, and why the skeptical disbelieved. Despite living in a world whose structures more often than not supported belief, there were still a great many who disbelieved, most notably scholastic philosophers who began a polemical programme against belief in marvels. Keagan Brewer reevaluates the Middle Ages’ reputation as an era of credulity by considering the evidence for incidences of marvels, miracles and the supernatural and demonstrating the reasons people did and did not believe i...
Handbook of Developments in Consumer Behaviour
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Political Communication
Explore "Political Communication," a guide bridging theory and practice in Political Science. It covers message influence on public perception and politics, fundamental concepts, and modern communication strategies. 1. Political Communication: Unpacks political communication’s essence, impact on opinion, and policy outcomes. 2. Propaganda: Examines propaganda’s use, techniques, and ethical concerns in media. 3. Public Relations: Highlights public relations in managing political narratives and image. 4. Persuasion: Explores psychological persuasion techniques and message crafting for diverse audiences. 5. Public Speaking: Discusses oratory’s power in politics and effective communication...
The Oxford Handbook of Taboo Words and Language
This volume brings together experts from a wide range of disciplines to define and describe taboo words and language and to investigate the reasons and beliefs behind them. It examines topics such as impoliteness, swearing, censorship, taboo in deaf communities, translation of tabooed words, and the use of taboo in banter and comedy.
Consumer Behaviour: Asia-Pacific Edition
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each oth...
Handbook of Marketing and Society
Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of ...
Ethics, Psyche and Social Responsibility
The last few decades have seen significant changes in the structure of business organizations, including downsizing, outsourcing and flattened management structures. The effects on employees have been considerable. In this context the importance of the psychological contract between employer and employee has been overlooked, and there is uncertainty about what can be done to bring about changes to this contract and ultimately the future of organizations. This important book considers the psychological aspects of organizational life, particularly in the context of firms' ethical behaviour and its implications for corporate social responsibility. The authors consider the effects of corporate activity and change on individuals, not just in their working lives, but also in their family and social lives. They address a diverse number of topics from a variety of theoretical standpoints in an ongoing attempt to redress this neglected field of research.
EBOOK: Marketing: The Core
EBOOK: Marketing: The Core
