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Marketing financiero
Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financi...
Contemporary Hollywood's Negative Hispanic Image
"This highly specialized filmography will be a godsend to anyone investigating the image of Hispanics in films during the past four decades." Wilson Library Bulletin
Errol Flynn
Errol Flynn set the standard for the modern action hero in films like The Adventures of Robin Hood, Dodge City, and The Sea Hawk. This biography follows Flynn from his birth in Tasmania, Australia, in 1909, to his death in Vancouver, Canada, in 1959. Included is analysis of his films, discussion of the 1943 rape trial that changed his life, a survey of the FBI's infamous surveillance, and the first detailed account of his television appearances in the 1950s. First-hand interviews with Flynn's friends and colleagues are complemented by research from FBI files, correspondence, Flynn's diary, and other sources. Illustrated with rare and previously unpublished photographs, the study also gives attention to the historical backgrounds and cultural influences that contributed to Flynn's fame; the work takes an objective and analytical look at the actor's adventurous life. The study includes two appendices: the first is a collection of quotations from various celebrities, from memories of his talent and style to anecdotes about his wild pool parties. The second appendix is a filmography including all Flynn's work for film, stage, and television, with cast and crew information.
Great Cinema Detectives
Providing an overview of the entire thriller genre, this book examines over 160 movies from classic Hollywood and British studios, including such essential film noir entries as "Murder, My Sweet," "The Dark Corner," "The Maltese Falcon" and "Afraid To Talk." Great cinema detectives are represented by William Powell (all six of his Thin Man pictures are detailed and discussed), Basil Rathbone (Sherlock Holmes), Warner Oland (Charlie Chan), Sidney Toler (Charlie Chan), Peter Ustinov (Hercule Poirot), Margaret Rutherford (all four of her Miss Marple films are covered), and others including the Saint, the Falcon, Bulldog Drummond and Philo Vance. From director Alfred Hitchock comes "Notorious," "Saboteur," "Number 17" and "Rich and Strange." A few comedies and spoofs, such as "Satan Met a Lady" (an amazing re-make of the original "Maltese Falcon" with Bette Davis and Warren William) and "Who Done It?" (with Abbott and Costello) round out the survey.
The Cuban Filmography
On January 24, 1897, an event took place that would change Cuban culture forever: the first moving pictures were shown in Havana. A couple of weeks later, on February 7, the first movie was filmed on the island. Since then, cinematography and Cuba have shared peculiar and innate connections, as their beginnings roughly coincide and Cubans are living in both the age of independence and revolution and the age of film. This work is a filmography of every Cuban film (including documentaries, shorts and cartoons) released from 1897, the first year films were shown and made in Cuba, through 2001. Each entry gives the original title of the film, the English translation of it, director, production c...
A Tale of Three Thirsty Cities
In A Tale of Three Thirsty Cities: The Innovative Water Supply Systems of Toledo, London and Paris in the Second Half of the Sixteenth Century, Chaim Shulman presents an analysis of three projects of urban water supply systems carried out between 1560s–1610s. The technical and economic differences between these projects resulted from external conditions not directly related to the water supply problem. Although the same basic technology was apparently available at the time in all cases, the geographical, engineering, entrepreneurial and cultural nature of each region differed. The inhabitants’ wellbeing improvement achieved varied accordingly. Much broader insights are drawn on the policies of the three monarchies regarding the initiative of and support for grand scale public works in general.
