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Public Relations
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases...
Para Além das Espécies - O Status Jurídico dos Animais - 3a Ed - 2024
Sobre a obra Para Além das Espécies - O Status Jurídico dos Animais - 3a Ed - 2024 O presente livro busca oferecer uma resposta ao tratamento ético e jurídico dos animais no sistema legal brasileiro. Para tanto, efetua-se uma busca semântica pelo conceito de animal, suscitando a multiplicidade de interpretações que a temática possui. Posteriormente, o trabalho analisa as respostas tradicionais à questão do tratamento dos animais, em especial as respostas abolicionistas e "bem-estaristas", além do viés kantiano. Por fim, é apresentada ao leitor uma alternativa inovadora para o tratamento dos animais: a consideração emergentista/funcionalista de animais inseridos no contexto de ecologia da vida.
Self Portrait in Green
'NDiaye is a hypnotic storyteller with an unflinching understanding of the rock-bottom reality of most people's life.' New York Times ' One of France's most exciting prose stylists.' The Guardian. Obsessed by her encounters with the mysterious green women, and haunted by the Garonne River, a nameless narrator seeks them out in La Roele, Paris, Marseille, and Ouagadougou. Each encounter reveals different aspects of the women; real or imagined, dead or alive, seductive or suicidal, driving the narrator deeper into her obsession, in this unsettling exploration of identity, memory and paranoia. Self Portrait in Green is the multi-prize winning, Marie NDiaye's brilliant subversion of the memoir. Written in diary entries, with lyrical prose and dreamlike imagery, we start with and return to the river, which mirrors the narrative by posing more questions than it answers.
Just Passing Through
Historian and author Daniel Snowman (b. 1938) writes of a Jewish child's memories of the War, gives colourful inside accounts of life in Cambridge, JFK's America (including Civil Rights) and the new University of Sussex, of the BBC in its heyday, choral concerts under the world's top conductors and extended visits to the Arctic and Antarctic. Daniel watches Churchill making one of his final speeches, interviews Harry Truman about Hiroshima, spends a week in Bayreuth with Wagner's daughter-in-law, meets Pope John-Paul II, Isaiah Berlin and Lord Snowdon, while getting to know Placido Domingo and the most famous among the 'Hitler Emigres'.
The Mosquito Bite Author
Originally published in 2011, The Mosquito Bite Author is the seventh novel by the acclaimed Turkish author Barış Bıçakçı. It follows the daily life of an aspiring novelist, Cemil, in the months after he submits his manuscript to a publisher in Istanbul. Living in an unremarkable apartment complex in the outskirts of Ankara, Cemil spends his days going on walks, cooking for his wife, repairing leaks in his neighbor’s bathroom, and having elaborate imaginary conversations in his head with his potential editor about the meaning of life and art. Uncertain of whether his manuscript will be accepted, Cemil wavers between thoughtful meditations on the origin of the universe and the trajectory of political literature in Turkey, panic over his own worth as a writer, and incredulity toward the objects that make up his quiet world in the Ankara suburbs.
Killing the Water
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Business and Consumer Analytics: New Ideas
This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender systems methodologies, parallel pattern mining and data mining to specific applications in market segmentation, travel, fashion or entertainment analytics. A must-read for anyone in data-analytics, marketing, behavior modelling and computational social science, interested in the lates...
Goodbye Daisy
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The Spiritual Scientist
The Spiritual Scientist bridges the gap between science and spirituality to give the reader an understanding of how energy works and how one can balance and restore their energies to have a tranquil and peaceful life. The book covers the scientific concepts of energy and the human body and relates these concepts to their spiritual aspects. The scientific concepts will be written in an accurate and a simple fashion, so the reader will be able to understand these concepts without having a high degree of scientific knowledge. The book will discuss the scientific concept first then relate these to the spiritual aspect. The first chapter is an introduction to what energy is in basic terms with eq...
