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Advertising to Children on TV
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
The Last Great Quest
Scott's last Antarctic expedition is one of the great adventure stories of the twentieth century. On 1 November 1911, a British team set out on the gruelling 800-mile journey across the coldest and highest continent on Earth to travel to the South Pole. Five men battled through unimaginably harsh conditions only to find the Norwegian flag had been planted at the Pole just weeks before. Captain Robert Falcon Scott, Lieutenant Henry Bowers, Petty Officer Edgar Evans, Captain Lawrence Oates, and Dr Edward Wilson all died on the return trek, starved and frozen to death, only eleven miles from a supply camp. In November 1912, a rescue party discovered their last letters and diaries, which told a ...
Imperial Encore
In the 1930s, British colonial officials introduced drama performances, broadcasting services, and publication bureaus into Africa under the rubric of colonial development. They used theater, radio, and mass-produced books to spread British values and the English language across the continent. This project proved remarkably resilient: well after the end of Britain’s imperial rule, many of its cultural institutions remained in place. Through the 1960s and 1970s, African audiences continued to attend Shakespeare performances and listen to the BBC, while African governments adopted English-language textbooks produced by metropolitan publishing houses. Imperial Encore traces British drama, bro...
Conducting Focus Groups for Business and Management Students
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
I Am Just Going Outside: Captain Oates - Antarctic Tragedy
On 17 March 1912, Lawrence 'Titus' Oates crawled bootless from a tent to his death in blizzard conditions of -40°C. Oates, always an outsider on Scott's Polar expedition, died on his 32nd birthday. His parting words were: 'I am just going outside and may be some time.' Oates was the epitome of the Victorian English gentleman: a public schoolboy who became a dashing cavalry officer and hero in the Boer War. Stationed in Ireland from 1902 to 1906, his passion became horse racing and he won numerous victories at racecourses throughout Ireland. Oates' austere and dominating mother blamed Scott for her son's death and was among the first to challenge the accepted version of events. She continued to control his memory long after his death, keeping his diary and letters hidden, even ordering their destruction from her deathbed. Oates always had difficulty forming lasting relationships with women. He died without realising that he was a father. The story of how Oates died, unaware of his daughter, has been a closely guarded secret until now. This is a compelling and heart-rending story of endurance, bravery and folly. From the author of TOM CREAN: AN UNSUNG HERO
A First Rate Tragedy
Chronicles the ill-fated attempt by explorer Robert Falcon Scott and his four companions to reach the South Pole in 1912.
Encyclopedia of the Antarctic
Publisher description
I Am Just Going Outside
Oates was the epitome of the Victorian English gentleman - a dashing cavalry officer who won numerous victories at racecourses throughout Ireland. He died on his 32nd birthday in an Antarctica blizzard in 1912.
Advertising to Children
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Understanding Women's Magazines
Anna Gough-Yates considers the rapid shift in women's magazines towards titles aimed at newly-identified 'lifestyle' groups of women readers.
