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Celebrating the Past and Future of Marketing and Discovery with Social Impact
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data...
Au plus près de l'assiette
4e de couv.: Du champ à la table, les produits alimentaires suivent des chemins variés. Parmi ceux-ci, les circuits courts alimentaires rencontrent un succès grandissant auprès de certains publics. Qui sont ces acheteurs tentés par des alternatives à la vente traditionnelle ? Quelles relations entretiennent-ils avec les producteurs ? Quels sont les outils et quels sont les acteurs indispensables pour enrichir cette relation marchande, basée sur la confiance et la proximité ? Comment canaliser le foisonnement de profils et de démarches constitutifs de cette approche, souvent conduite avec engagement ? Quels atouts représentent-ils pour la valorisation des ressources locales ? Cet ou...
Brand, Label, and Product Intelligence
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
Politische Mahlzeiten. Political Meals
Das Politische der Mahlzeit reicht vom komplexen Setting am Familientisch bis zum Staatsbankett, vom Status einer Speise bis zur Verweigerung von Nahrung im Hungerstreik. Die Beiträger/innen des vorliegenden Bandes nutzen diese Spannbreite, um das Essen als den politischen Brennpunkt auszuloten, den es nicht nur, aber besonders in der Gegenwart darstellt. The political meal encompasses the complex setting of meals at the family table as well as the state banquet; it reaches from the social status of a dish to the refusal of food in a hunger strike. The contributors of this volume use this breadth to examine food and eating as the kind of political arena they constitute not only but particularly in the present.
Silence dans les champs
« C’est pas la Corse ici. On te tue pas. C’est plus subtil. C’est sournois. La peur... » Depuis les années 1960, le « système » agro-industriel fait naître des empires transnationaux et des baronnies rurales. Il crée des usines et des emplois. Il entraîne la disparition progressive des paysans, l’asservissement de nombreux salariés de l’agroalimentaire, l’altération des écosystèmes et la généralisation de la nourriture en boîte. Il s’impose au nom de la realpolitik économique et de la foi dans une certaine idée du « progrès ». Il prospère grâce à la bienveillance, l’impuissance ou la lâcheté des autorités. Il engendre ses propres mythes, capables de...
Manifeste pour un monde solidaire
Un autre monde est possible... Le défi environnemental est devenu une priorité sociale. Il est grand temps de remettre l'économie à sa juste place. C'est-à-dire au service du plus grand nombre, de l'intérêt général et du bien commun. La recherche du sens et la mise en place de nouvelles alliances entre l'État, les pouvoirs publics, la société civile et les entreprises sont des antidotes au désespoir, aux clivages et aux crises sociale et écologique. Éloge de l'économie sociale et solidaire, de l'agriculture biologique et de l'alimentation de proximité, ce Manifeste pour un monde solidaire n'est pas seulement une description de belles expériences socio-économiques. Il est a...
Booksellers and Printers in Provincial France 1470–1600
Winner of the 2021 SCSC Bainton Prize for Reference Works Booksellers and Printers in Provincial France 1470–1600 is the first comprehensive guide to the Renaissance French book trade outside of Paris and Lyon. This volume presents short biographies for over 2700 booksellers, printers and bookbinders – over sixty of whom are identified as fictitious. The biographies are accompanied wherever possible by the details of commercial partnerships, the type used by printers and reproductions of over a hundred signatures. The book provides the details of over six hundred women who either married into the trade or were independently active. The introductory essay analyses the nature, evolution and geographic dispersion of the members of the trade. It is an indispensable tool for understanding the French Renaissance book world.
Dictionary of French Family Names in North America
This dictionary contains data not only on the origins of French surnames in Québec and Acadia, a great many of which eventually spread to many parts of North America, but also on those which arrived in the United States directly from various French-speaking European and Caribbean countries. In addition to providing the etymology of the original surnames, it also lists the multifarious variants that have developed over the last four centuries. A unique feature of this work in comparison to other onomastics dictionaries is the inclusion of genealogical information on most of the Francophone migrants to this continent, something which has been rendered possible not only by the excellent record-keeping in French Canada since the very beginnings of the colony, but also through the explosion of such data on the internet in the last couple of decades. In sum, this dictionary serves the dual purpose of providing information on the meanings of French family names on the North American continent, as well as on the migrants who brought them there.
