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A Year of PR
A Year of PR: A Collection from an Educational Service Center is unlike any other public relations book for schools. It offers a year’s worth of press releases involving real schools, their students, faculty, and administrators, and covers a plethora of topics—from general operations and building upgrades to fund-raising and human interest features—all of which aim to inspire principals and superintendents to write and share their own positive public relations. With so much media coverage these days focusing on school violence, troubled youth, and funding issues, the general public may not be aware of all the good things happening within their local schools’ walls: Students are worki...
Human Thought
Conscious experience and thought content are customarily treated as distinct problems. This book argues that they are not. Part One develops a chastened empiricist theory of content, which cedes to experience a crucial role in rooting the contents of thoughts, but deploys an expanded conception of experience and of the ways in which contents may be rooted in experience. Part Two shows how, were the world as we experience it to be, our neurophysiology would be sufficient to constitute capacities for the range of intuitive thoughts recognized by Part One. Part Three argues that physics has shown that our experience is not veridical, and that this implies that no completely plausible account of how we have thoughts is comprehensible by humans. Yet this leaves thoughts not especially suspect, because such considerations also imply that all positive and contingent human conceptions of anything are false.
The Purposeful Classroom
How can teachers guarantee that what they teach results in students learning what they really need to know? In The Purposeful Classroom: How to Structure Lessons with Learning Goals in Mind, Douglas Fisher and Nancy Frey present a variety of strategies that teachers at all levels can use to ensure that students clearly understand the purpose behind every lesson. They provide step-by-step guidance to help teachers * Understand the difference between standards, objectives, and purpose statements, and craft the latter in terms that students can easily grasp. * Involve students in understanding and "owning" the purpose of every lesson. * Motivate students by conveying the relevance of content to...
Choose Wisely
A model for wise decision making that proposes a process and a set of criteria based on core principles found across the spiritual traditions of the world.
Handbook of Consumer Behavior, Tourism, and the Internet
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the ’right’ kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings ...
Federal Register
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