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The Nordic Wave in Place Branding
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
An Insider's Guide to Place Branding
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
A Research Agenda for Place Branding
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
Fan Sites
"Film tourism-travel associated with a movie or television show-is big business. Whether it is a filming location such as the Game of Thrones set in Northern Ireland, a newly-created themed area like The Wizarding World of Harry Potter, or the myriad of "pop-ups" that have become part of television marketing such as FriendsFest and The Seinfeld Experience, film tourism is booming. In Placing Fandom, Abby Waysdorf presents an in-depth investigation of contemporary film tourism, drawing on both fan studies and tourism studies perspectives. Its overall focus is on the tourist experience, building on previous research in that direction, but with a stronger focus on the relationship that tourists...
Strategic Communication, Social Media and Democracy
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
Research Handbook on Brand Co-Creation
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.
Research Handbook on Strategic Communication
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.
The Palgrave Handbook of Intermediality
This handbook provides an extensive overview of traditional and emerging research areas within the field of intermediality studies, understood broadly as the study of interrelations among all forms of communicative media types, including transmedial phenomena. Section I offers accounts of the development of the field of intermediality - its histories, theories and methods. Section II and III then explore intermedial facets of communication from ancient times until the 21st century, with discussion on a wide range of cultural and geographical settings, media types, and topics, by contributors from a diverse set of disciplines. It concludes in Section IV with an emphasis on urgent societal issues that an intermedial perspective might help understand.
Managing Overflow in Affluent Societies
“It is simply too much” is a common complaint of the modern age. This book looks at how people and institutions deal with overflow - of information, consumption or choices. The essays explore the ways in which notions of overflow – framed in terms of excess and abundance or their implicit opposites, scarcity and dearth – crop up in a number of contexts such as sociological and economic theory, management consulting, consumer studies, and the politics of everyday life. Chapters range from studies of overload at home, at work or in the world of cyber information; strategies of coping with overflow in institutions such as news agencies; and historical comparisons. When, where, how and for whom is overflow a problem or a blessing?
The Oxford Handbook of Digital Diplomacy
The handbook delves into the shifting power dynamics in diplomacy, exploring the establishment of embassies in technology hubs, the challenges faced by foreign affairs departments in adapting to digital technologies, and the utilization of digital tools as a means of exerting influence.
