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Small, Medium, Large
We live in a world of seemingly limitless consumer choice. Yet, as every shopper knows without thinking about it, many everyday goods – from beds to batteries to printer paper – are available in a finite number of “standard sizes.” What makes these sizes “standard” is an agreement among competing firms to make or sell products with the same limited dimensions. But how did firms – often hotly competing firms – reach such collective agreements? In exploring this question, Colleen Dunlavy puts the history of mass production and distribution in an entirely new light. She reveals that, despite the widely publicized model offered by Henry Ford, mass production techniques did not na...
