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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand e...
Technology and Luxury Hospitality
The integration of pioneering information and communication technologies has transformed the hospitality sector. This groundbreaking book delves into the transformative power of cutting-edge technologies in the world of high-end travel and accommodation. As the digital revolution continues to reshape our lives, this book offers an exclusive look at how the hospitality industry is adapting and evolving to cater to the sophisticated tastes of the modern, tech-savvy traveller. In this eye-opening exploration, readers will be taken on a journey through the latest innovations in artificial intelligence, blockchain, and the metaverse as they intersect with the world of luxury hospitality. From AI-...
Luxury Marketing, Sustainability and Technology
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.
Culture and Cognition
Originally published in 1974, studies of cultural influences on cognition, carried out from a variety of theoretical and methodological stances, were collected for the first time in this volume. The editors placed particular emphasis on selecting material by authors from many countries who had been working with people from a wide range of cultures. In a general introduction they provide an historical overview of the major issues, and draw together the most recent attempts to bring methodological sophistication to this difficult area of enquiry. Suggestions for future research on basic problems are to be found in an epilogue, along with a consideration of some possible applications of these studies to problems of education and social change. A comprehensive bibliography with over 600 entries is included in the volume.
Fashion Branding and Consumer Behaviors
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand person...
Bioremediation of Environmental Pollutants
This book collates the latest trends and technological advancements in bioremediation, especially for its monitoring and assessment. Divided into 18 chapters, the book summarizes basic concepts of waste management and bioremediation, describes advancements of the existing technologies, and highlights the role of modern instrumentation and analytical methods, for environmental clean-up and sustainability. The chapters cover topics such as the role of microbial fuel cells in waste management, microbial biosensors for real-time monitoring of bioremediation processes, genetically modified microorganisms for bioremediation, application of immobilized enzyme reactors, spectroscopic techniques, and in-silico approaches in bioremediation monitoring and assessment. The book will be advantageous not only to researchers and scholars interested in bioremediation and sustainability but also to professionals and policymakers.
Fundamentals of Social Work Research
Designed to help students develop skills in evaluating research and conducting studies, this brief version of Rafael J. Engel and Russell K. Schutt’s popular, The Practice of Research in Social Work, makes principles of evidence-based practice come alive through illustrations of actual social work research. With integration of the CSWE Competencies, the text addresses issues and concerns common to the discipline and encourages students to address diversity and ethics when planning and evaluating research studies. The Second Edition includes a focus on qualitative research, a new chapter on research ethics, new sections on mixed methods research and community-based participatory research, and more.
Statistics in Criminology and Criminal Justice: Analysis and Interpretation
Thoroughly updated and revised, the Third Edition of Statistics in Criminology and Criminal Justice: Analysis and Interpretation provides criminal justice students with a firm knowledge base in the theory and application of statistical analyses. Students will be introduced to methods of identifying and classifying data, followed by explanations and demonstrations of statistical procedures. They will learn what statistical techniques are appropriate for particular data, why procedures give the results they do, and how to interpret the output of statistical analyses.
Sustainable Technologies for Fashion and Textiles
Sustainable Technologies for Fashion and Textiles combines the latest academic research and industrial practices to shed light on a wide range of activities that influence how the textiles industry affects the natural environment. Pressure from regulators, customers and other stakeholders has pressed companies to translate general sustainability concepts and ideas into business practices. This is leading to improvements in how the industry consumes water, electricity and chemicals, and to a reduction in the amount of waste generated by textile processes. This book groups approaches to these topics under four themes, fiber, yarn and fabric production, chemical processing, garment manufacturing and recycling.
Job Satisfaction in Higher Education
This book is about the job satisfaction or dissatisfaction of workers generally, and those in higher education in particular. The aim of the book is to explain how to determine the average level of workers’ job satisfaction as a basis for decision and policy making in organisations including the relevant government departments.
